Predictions 2023: You need to prove ROI (here are four ways)

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1+ y ago 31:40

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Your hosts Ellen Schwartze and Anda Gansca discuss how marketers can prepare for 2023, including proving marketing ROI through a recession.

03:46 - Our audience's predictions for 2023
04:59 - How the recession prompts better data
10:48 - Will lead volume be a key marker of success in 2023?
12:06 - Prediction #1: Death of the cheap acquisition
15:48 - The importance of organic growth (and content's role in it)
17:43 - Marketers have struggled with the wrong metrics
19:49 - You have to align on business strategy first
23:38 - Prediction #2: Brand budgets will be cut
28:11 - Prediction #3 - Every marketing dollar will be scrutinized
30:34 - The most important priority for marketers right now is delivering the same growth with less investment
33:04 - GPT-3 and the next six months of marketing
34:31 - A lean marketing team can't chase red herrings
35:15 - Traditional analytics don't measure growth KPIs
37:08 - Four ways to prove your marketing ROI

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