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Natural Language & The Future of SEO [Episode #84]

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Manage episode 351026339 series 2813911
Content provided by The SEO Rant and Mordy Oberstein. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The SEO Rant and Mordy Oberstein or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
OnCrawl's Rebecca Berbel joins the SEO Rant Podcast to talk about the role of language processing on SEO both now and in the future: * The evolution of Google's ability to understand content naturally * How language processing will impact SEO going forward * The impact of updates like the Product Review Updates & the Helpful Content Updates on the Google ecosystem Google's ultimate goal is to understand language the way we as humans do... naturally. This is where Natural Language Processing meets Google Search and SEO. Leaving aside everything about SEO from ranking factors to crawlability, Google's most basic goal is to understand what a user is searching for and to understand web content so that it can give users what they are searching for. Listen as OnCrawl's Rebecca Berbel joins host Mordy Oberstein to discuss the role of language in Search now and going forward.
  continue reading

122 episodes

Artwork
iconShare
 
Manage episode 351026339 series 2813911
Content provided by The SEO Rant and Mordy Oberstein. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The SEO Rant and Mordy Oberstein or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
OnCrawl's Rebecca Berbel joins the SEO Rant Podcast to talk about the role of language processing on SEO both now and in the future: * The evolution of Google's ability to understand content naturally * How language processing will impact SEO going forward * The impact of updates like the Product Review Updates & the Helpful Content Updates on the Google ecosystem Google's ultimate goal is to understand language the way we as humans do... naturally. This is where Natural Language Processing meets Google Search and SEO. Leaving aside everything about SEO from ranking factors to crawlability, Google's most basic goal is to understand what a user is searching for and to understand web content so that it can give users what they are searching for. Listen as OnCrawl's Rebecca Berbel joins host Mordy Oberstein to discuss the role of language in Search now and going forward.
  continue reading

122 episodes

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