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Invest in Partner Strategies for Your PMF Motion - Mary Vue - Revenue Today - Episode # 072
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This episode of Revenue Today features Mary Vue, Head of Partnerships and Alliances at Syncari. A partnership strategy during your product-market fit motion may seem counterproductive, but having them integrated creates a necessary feedback loop between the company and the end users.
Not only will this create a roadmap to make your product or service better, but having them included early on embeds them in your sales DNA, smoothening out friction and actually helping achieve customer success better and faster.
Takeaways
- Partners create a vital feedback loop between your design and engineering team and customers to inform how to make your product better.
- A partner strategy inserted early in the PMF integrates them into the sales DNA and eliminates friction with the sales team and helps to achieve customer success.
Quote of the Show
"Partners are working on live customers on a daily basis. They see these problems on a daily basis and they become a great feedback loop to help inform your product roadmap, to help inform your product and engineering team, so that they can work on the right things, work on the things that are faster, create a better UI design, user experience." - Mary Vue
Connect with Mary in the link below:
- LinkedIn: https://www.linkedin.com/in/maryvue/
Ways to tune in:
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