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Community-Market Fit Addresses an Emotional Need - Christina Garnett - Revenue Today - Episode # 071
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Today, we welcome Christina Garnett, an award-winning community builder and advocacy strategist who is the Principal Marketing Manager for Offline Community and Advocacy at HubSpot.
Christina discusses the differences between product-market fit and community-market fit and how the sense of belonging and emotional connection around your product or service is central to its success.
Takeaways
- Community-market fit has an emotional value that creates a member experience around your product.
- It takes the voice of the customer and puts it at the heart of everything, creating a feedback loop to provide happiness around your product.
Quote of the Show
"What community gives is more of an emotional value, the longing, network, tangible opportunities to connect with other humans. And so, we really have this difference of emotional connectivity versus tech connectivity." - Christina Garnett
Connect with Christina in the link below:
Ways to tune in:
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