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#260 Marketing Analytics: Keeping Score of Your Success [Part 1 of 2]
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When? This feed was archived on September 07, 2024 05:09 (). Last successful fetch was on December 29, 2023 11:54 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
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Manage episode 351824743 series 3020002
As marketers, if we want to get the respect we deserve, we must consistently demonstrate how we actively contribute to revenue and profits.
In this episode, David reads excerpts from chapter 7 of his book, Manufacturing Demand. David shares why It’s critical to pay attention to the right metrics that show the value of your marketing team.
Listen as David discusses:
- How to determine what metrics to measure.
- The importance of measuring what you can base decisions on.
- The four C’s of marketing analytics vs. “The Booth Looked Great”.
- What categories of marketing analytics you should be monitoring.
Check out the resources mentioned:
To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
278 episodes
Archived series ("Inactive feed" status)
When? This feed was archived on September 07, 2024 05:09 (). Last successful fetch was on December 29, 2023 11:54 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 351824743 series 3020002
As marketers, if we want to get the respect we deserve, we must consistently demonstrate how we actively contribute to revenue and profits.
In this episode, David reads excerpts from chapter 7 of his book, Manufacturing Demand. David shares why It’s critical to pay attention to the right metrics that show the value of your marketing team.
Listen as David discusses:
- How to determine what metrics to measure.
- The importance of measuring what you can base decisions on.
- The four C’s of marketing analytics vs. “The Booth Looked Great”.
- What categories of marketing analytics you should be monitoring.
Check out the resources mentioned:
To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
278 episodes
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