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#260 Marketing Analytics: Keeping Score of Your Success [Part 1 of 2]
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Manage episode 351824743 series 3020002
As marketers, if we want to get the respect we deserve, we must consistently demonstrate how we actively contribute to revenue and profits.
In this episode, David reads excerpts from chapter 7 of his book, Manufacturing Demand. David shares why It’s critical to pay attention to the right metrics that show the value of your marketing team.
Listen as David discusses:
- How to determine what metrics to measure.
- The importance of measuring what you can base decisions on.
- The four C’s of marketing analytics vs. “The Booth Looked Great”.
- What categories of marketing analytics you should be monitoring.
Check out the resources mentioned:
To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
278 episodes
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on December 29, 2023 11:54 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 351824743 series 3020002
As marketers, if we want to get the respect we deserve, we must consistently demonstrate how we actively contribute to revenue and profits.
In this episode, David reads excerpts from chapter 7 of his book, Manufacturing Demand. David shares why It’s critical to pay attention to the right metrics that show the value of your marketing team.
Listen as David discusses:
- How to determine what metrics to measure.
- The importance of measuring what you can base decisions on.
- The four C’s of marketing analytics vs. “The Booth Looked Great”.
- What categories of marketing analytics you should be monitoring.
Check out the resources mentioned:
To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
278 episodes
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