#260 Marketing Analytics: Keeping Score of Your Success [Part 1 of 2]

DemandGen Radio

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As marketers, if we want to get the respect we deserve, we must consistently demonstrate how we actively contribute to revenue and profits.
In this episode, David reads excerpts from chapter 7 of his book, Manufacturing Demand. David shares why It’s critical to pay attention to the right metrics that show the value of your marketing team.

Listen as David discusses:

How to determine what metrics to measure.
The importance of measuring what you can base decisions on.
The four C’s of marketing analytics vs. “The Booth Looked Great”.
What categories of marketing analytics you should be monitoring.

Check out the resources mentioned:

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278 episodes

#Business #Marketing #DemandGen International, Inc