Purpose-Based Branding featuring Laura Hutfless

Brand Story

For Laura Hutfless, starting FlyteVu was about more than just selling products. It was about inspiring change, and connecting people to a purpose. This mindset has led the company successfully even today, where they continue to build impactful partnerships and give back to the community. In this episode of Brand Story, you’ll hear from Laura about her career journey, as she shares what it means to embrace your brand’s purpose and lead with responsibility.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.

Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/purpose-based-branding/

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(0:00) Intro

(1:18) Laura Hutfless's Journey

(5:45) Brands Need to Stand For Something

(8:33) Purpose-Based Branding

(11:51) Super Bowl Ad with Serena Williams

(16:19) Band Together with Barefoot Wines Campaign

(21:49) Being Human at Work

(25:57) The FlyteVu Fund

(31:20) A Weakness That Became a Strength

(33:22) An Event That Has Shaped Laura Hutfless

(38:20) Advice To Your Younger Self