The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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How Harry Potter Helps Slalom Tackle Global Marketing Training, DE&I Initiatives
Manage episode 353446666 series 2544477
Content provided by Demand Gen Report. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Demand Gen Report or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Sometimes, a shared passion is all you need to create a spark that can fuel ongoing training and education within a growing B2B company. Tabitha Adams, Director of Performance Marketing, Analytics and Technology for the global consulting firm Slalom, used the power of the wizarding world to build fellowship and community at the company.
In this episode, we chat with Tabitha about her experience creating a “Triwizard” training program for Slalom’s global marketing team to build a better learning community within the group. The two-time B2B Innovator Award winner also shares her thoughts on prioritizing and promoting diversity, equity and inclusion (DE&I) in the B2B space.
Listen to this episode to learn about:
- Why DE&I initiatives are essential for any business;
- Tabitha’s work within Slalom to raise awareness and improve reproductive rights, along with other DE&I initiatives; and
- Way too many Harry Potter references!
RELATED LINKS
- Check out the agenda and register for B2BMX 2023 — use the code PODCAST25 during checkout to get 25% off your ticket!
- Connect with Tabitha on LinkedIn!
- Read our coverage of B2B Diversity & Inclusion at Demand Gen Report!
156 episodes
Share
Manage episode 353446666 series 2544477
Content provided by Demand Gen Report. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Demand Gen Report or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Sometimes, a shared passion is all you need to create a spark that can fuel ongoing training and education within a growing B2B company. Tabitha Adams, Director of Performance Marketing, Analytics and Technology for the global consulting firm Slalom, used the power of the wizarding world to build fellowship and community at the company.
In this episode, we chat with Tabitha about her experience creating a “Triwizard” training program for Slalom’s global marketing team to build a better learning community within the group. The two-time B2B Innovator Award winner also shares her thoughts on prioritizing and promoting diversity, equity and inclusion (DE&I) in the B2B space.
Listen to this episode to learn about:
- Why DE&I initiatives are essential for any business;
- Tabitha’s work within Slalom to raise awareness and improve reproductive rights, along with other DE&I initiatives; and
- Way too many Harry Potter references!
RELATED LINKS
- Check out the agenda and register for B2BMX 2023 — use the code PODCAST25 during checkout to get 25% off your ticket!
- Connect with Tabitha on LinkedIn!
- Read our coverage of B2B Diversity & Inclusion at Demand Gen Report!
156 episodes
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Similar to B2B Marketing Exchange
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
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…
continue reading
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continue reading
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1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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