Best Devin McDonnell Podcasts (2024)

1
Dang, That’s a Beautiful Store 20:32

7h ago20:32

20:32

Have you ever walked into such a beautiful store, you couldn’t mutter another word other than, “dang”? Well, that was Nicki Gitlin’s inspiration when the time came to name her design and architecture business. With years of hands-on experience, including a stint at Theory when she designed stores worldwide, she focuses on “intersecting architecture…

1
Why Your ABM Program Is Failing (And How To Fix It), with Mason Cosby 23:25

19m ago23:25

23:25

Account-Based Marketing has been a staple in B2B for quite some time. Yet, the practice feels newer than ever as the industry evolves. But Mason Cosby, Founder of Scrappy ABM, argues that ABM innovation has yet to reach its peak, and we're still in the early, "buzzword days," as studies show that 94% of B2B marketers are building ABM programs despi…

1
Connecting with Context: Why Reddit is a Secret Commerce Powerhouse 35:51

1d ago35:51

35:51

More than half of U.S. shoppers are concerned with the quality and legitimacy of the product discovery channels they use most, according to research from Reddit. And yes, that includes social media. That is why, rather than relying solely on social media ratings and reviews, brands need to connect with consumers in context, according to Bob Ferdman…

1
Creating Content That Keeps Customers Coming Back (& Begging For More!) 34:39

6d ago34:39

34:39

To build strong relationships with existing customers, research shows 84% of B2B marketers are relying on content marketing. With modern customers demanding personalization, relevance and value in every post-sale interaction, even the savviest marketers struggle with developing long-term relationship-building strategies and demonstrating the ROI of…

1
Making the Membership Model Work for You 45:08

8d ago45:08

45:08

Although some use the words “membership” and “subscription” interchangeably, 64% of consumers believe there is a distinct difference in these types of programs. But what do consumers really expect from these commerce experiences? Retail TouchPoints and CI&T collaborated on a survey of 1,000+ consumers to find out. Melissa Minkow, author of the repo…

1
No Fluff, All Action: 5 Intent Data Tactics You Can Use Right Now 29:55

14d ago29:55

29:55

There's a lot of talk around intent data and ABM, but not nearly enough real examples on how to use it. But OpenSesame’s Director of Growth Marketing, Sarah Sehgal, is here to save the day. Her session at B2BMX in Scottsdale was chock full of insights to help marketers demystify intent data and transform it from a catchy concept into a toolbox of t…

1
How Do the Most Successful Retail Stores Operate? 13:58

13d ago13:58

13:58

Rebekah Kondrat has worked for brands known (and loved) for their incredible store experiences: Apple, Starbucks and Warby Parker, among others. She has taken these experiences to start Rekon Retail, a company that helps brands scale their retail operations and set them up for long-term success. During this RetailThinkTank Ideation Session, host Al…

1
Content, Creators & Creativity: Why Milani Cosmetics’ Marketing Stands Out 46:56

15d ago46:56

46:56

Milani Cosmetics has been around for more than 20 years. And although plenty of beauty trends have come and gone in that time, the brand has maintained relevance and even acquired new customers by staying true to its core value props — and its distinct marketing approach. During this episode of Retail Remix, we’re replaying an episode of Experience…

1
Your Cheat Sheet For Understanding & Acting On Intent Data w/ Sarah Sehgal 13:50

20d ago13:50

13:50

All this talk about intent data is enough to get every marketer’s head spinning. There’s a lot to process and understand, and not enough expert commentary about how to put it into action… until now. In this episode, OpenSesame’s Director of Growth Marketing, Sarah Sehgal, sat down with co-host Kelly Lindenau on the show floor at B2BMX in Scottsdale…

1
Community: The Cornerstone for Product and Marketing Innovation 23:35

22d ago23:35

23:35

In its early days, Birdy Grey was very much an “Instagram brand.” That means Grace Lee Chen, Monica Ashauer and their entire team looked to social communities (and especially Instagram) to gather feedback and determine what products they should sell in order to grow their business. Birdy Grey has relied on this community to grow and position itself…

1
Virtual Influencers and the Future of AI 9:43

27d ago9:43

9:43

TikTok and Alibaba are just two of many tech juggernauts testing virtual influencers, and these AI-generated personalities are bringing immersive commerce experiences to a completely new level. What is happening in this space today…and what will the future hold? Most of all, what will the rapid evolution and maturation of this space mean for how we…

1
A Crash Course In Creative Authenticity For Content Creation W/ Dana Harder 18:08

1M ago18:08

18:08

In the ever-evolving world of B2B marketing, content is still king. But the generic, static content of the past will no longer resonate with the modern B2B buyer. It's time to connect with buyers on a personal level, and in this episode of the B2BMX Podcast, Unreal Digital Group's Dana Harder discussed the importance of creativity and AI-assisted c…

1
What’s Driving Hearst’s Ecommerce Aspirations? 44:46

29d ago44:46

44:46

Hearst is harnessing its expansive portfolio of brands and its highly credible editorial team to take a curated, content-driven approach to commerce. Robert Gash, the company’s CTO of Ecommerce, has played an integral role in this new, exciting era for the company, onboarding key partners to support the new experience. During this episode of Retail…

1
Navigating The Product Perception Paradox with NinjaCat's Jake Sanders 26:06

1M ago26:06

26:06

At the B2B Marketing Exchange, speakers, experts, attendees and even staff have always emphasized the fact that "B2B doesn't have to be boring." And time and time again, our community has proven that B2B marketing can be fun, creative, and authentic. Of course, there are various challenges surrounding creativity in B2B, but during this conversation…

1
Steve Dennis Wants You to Crush Your Ego 36:52

1M ago36:52

36:52

Taking a big leap that drives you — and your business — outside of your comfort zone can be scary. But Steve Dennis believes those leaps are critical to surviving, if not thriving, in this new era of disruption. Host Alicia Esposito has author Steve Dennis back on the show to chat about his latest book, Leaders Leap: Transforming Your Company at th…

1
The Challenges Of Managing The Complex Martech Landscape 22:27

2M ago22:27

22:27

As the newly appointed President of Pipeline 360, a provider of B2B demand gen tools, Tony Uphoff is keeping busy bringing the company's future plans and strategies to life. Hosts Klaudia Tirico and Kelly Lindenau had a chance to catch up with Tony at the B2B Marketing Exchange in Scottsdale earlier this year to learn about the company's future end…

1
Tanger and the Transformation of the Shopping Center 29:07

2M ago29:07

29:07

Despite headlines claiming the death of the shopping mall, some developers are reimagining the experience to make it memorable, even unforgettable, for consumers. During this episode of Retail Remix, host Alicia Esposito sits down with someone who is helping shape the future of the mall: Justin Stein, EVP of Leasing at Tanger. During this episode, …

1
Embracing AI & Experimentation In Content Creation With Forrester's Phyllis Davidson 24:10

2M ago24:10

24:10

When we think of Taylor Swift, we can't help but realize how much she has pushed the envelope and evolved creatively to please her audience. She knows how to take risks and experiment, and in this episode of the B2BMX Podcast, Forrester's VP, Principal Analyst Phyllis Davidson encourages marketers to follow suit. Experimentation is the key word her…

1
How Stellar Branding Helps Studs Dazzle 23:18

2M ago23:18

23:18

When Anna Harman wanted to get a new ear piercing, she only had two viable options: an upscale boutique that would charge her hundreds of dollars...or a tattoo parlor. While the latter was just as safe as the former, the experience left her feeling wanting more. Most of all, the experience made Anna realize what a big white space there was in the m…

1
The Blueprint For A Winning GTM Strategy With Pam Didner 26:36

2M ago26:36

26:36

The B2B Marketing Exchange Podcast is back for Season 10, and hosts Klaudia Tirico and Kelly Lindenau are excited to get back on the mic to celebrate this milestone. To kick off the season, Klaudia sat down with Pam Didner, B2B marketing consultant, author, speaker and #B2BMX veteran, on the show floor in Scottsdale, Ariz. to talk all things go-to-…

1
EX: The Force Multiplier for CX 41:20

2M ago41:20

41:20

Will Eadie is in the world of employee experience, also known as EX. He and his company WorkJam believe that a great EX leads to a great CX. If that’s the case, why do so many retailers struggle to invest in the right tools and strategies that drive EX? We had Will on Retail Remix to find out. Listen to this episode to learn: What EX entails and wh…

1
Hungryroot’s Chief Digital Officer on Balancing Marketing Art and Data Science 35:52

3M ago35:52

35:52

Alex Weinstein is equally passionate about marketing and data science, and he’s putting that passion to good use as Chief Digital Officer of Hungryroot. Although one could easily lump Hungryroot in with other grocery delivery services, the company is investing heavily in artificial intelligence to power customer-facing touch points as well as back-…

1
We're Taking a Break! 1:06

3M ago1:06

1:06

We are taking this week off, but tune in next week for another great episode of Retail Remix! Be sure to subscribe to hear the latest episodes when they launch. Retail ThinkTank Hub Subscribe to the Retail ThinkTank hub to get exclusive access to high-value content on the emerging trends poised to shape the future of retail.…

1
IPSY is Making Over the Membership Model 34:14

3M ago34:14

34:14

We’ve all heard about subscription models that give customers monetary perks in exchange for recurring purchases. But brands like IPSY are elevating this concept by integrating compelling content, community and exclusive access to products. IPSY’s merchandising team plays a central role in bringing the brand promise to life. Led by Chief Merchandis…

1
AI in Focus: Lessons from Zenni Optical 43:36

3M ago43:36

43:36

As CTO and Global General Manager for Zenni Optical, David Ting plays a critical role in determining the company’s key technology investments and experience priorities. It should come as no surprise, then, that artificial intelligence (AI) has been at the top of his priority list. During this week’s Retail Remix, he shares how he researched, tested…

1
How Albertsons is Transforming Grocery Shopping Experiences 45:35

4M ago45:35

45:35

Jill Pavlovich and Francisco Bram work very closely on shaping the customer experience for Albertsons shoppers. Together, they collect, integrate and analyze rich customer insights and then transform this information into compelling experiences across all channels. During this episode of Retail Remix, they share more details on: How their teams col…

1
What Retail Brands Can Learn from Beyoncé 30:28

4M ago30:28

30:28

Dr. Marcus Collins isn’t just a professor. He is an author, a marketing strategist who has worked with some of the world’s top tech brands and musical acts, and a cultural translator. It is this rich career history that has inspired his latest book, For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, and is why he’s ta…

1
Inside the World’s Most Innovative Retail Stores 29:34

4M ago29:34

29:34

As Head of Trends for Insider Trends, Jack Stratten has toured some of the world’s newest, and most innovative, retail stores. Through these tours, he has been able to uncover how consumer behaviors have shaped storytelling techniques, technology integration and more. During the NRF Big Show, Jack sat down with host Alicia Esposito to discuss the k…

1
How Boisson Unlocked New Opportunities for NA 44:14

4M ago44:14

44:14

Boisson was created to make it easier for consumers to discover and learn about non-alcoholic beverage brands. The company helped jumpstart the market, which is projected to have a 25% compound annual growth rate through 2028. Founder Nick Bodkins had a vision where Boisson was “the Sephora of NA,” bringing together the power of an immersive ecomme…

1
The Future of Loyalty Programs: Community, Crowdsourcing and Beyond 48:29

4M ago48:29

48:29

Brands and retailers that specialize in formal events and big “life moments” (think weddings, proms and the like) need to think about customer loyalty — how to win it and how to keep it — in a completely different way. For example, David’s Bridal has leaned into community and crowdsourcing to create programs that allow consumers to build beautiful …

1
Why Retail Leaders are ‘Stuck Halfway Up the Ladder’ 19:39

5M ago19:39

19:39

Brian Librach has held leadership positions at various retail brands, from Old Navy to Pacific Sunwear and Urban Outfitters. So needless to say, he’s faced his fair share of hardships and lessons learned. The one big thing he has found is that many retail leaders are “stuck halfway up the ladder.” This reality ultimately inspired him to write his b…

1
How Roku is Shaping the Shoppable Content Era 38:10

5M ago38:10

38:10

Connected TV (CTV) is becoming a central marketing and advertising channel for brands as streaming networks bolster their subscription offerings. They’re becoming a conduit for delivering engaging, personalized campaigns that drive brand awareness, product discovery, in-store traffic and conversions. Roku is helping drive this new era of shoppable …

1
Investigating the Evolved Customer Journey: Trends, Challenges & Priorities 29:11

5M ago29:11

29:11

Retailers know that digital influences the customer journey, from initial awareness to post-purchase. So why is there still such a staggering divide between consumers’ digital and physical brand experiences? We explore the gaps, challenges and opportunities on this week’s Retail Remix with Justin Racine and Zach Zalowitz of Perficient. Together wit…

1
How Juxtapose is Shaping Tomorrow’s Brands 29:38

5M ago29:38

29:38

Juxtapose positions itself as a “creation-oriented investment firm,” which means their investment process is based on businesses that don’t exist yet. Focusing on industries that are under-served, Juxtapose’s team then harnesses the power of entrepreneurialism and an investment firm’s diligence to identify and invest in new business opportunities. …

1
Celebrating 200 Episodes: Our Top 5 Geek-Out Moments 34:52

6M ago34:52

34:52

Four years and 200 episodes later, we’re celebrating how far the retail industry and the Retail Remix podcast have come! What better way to do that than to listen back to the conversations that sparked some of the show’s top geek-out moments? Listen to find out which guests drove some of our most thought-provoking conversations on: Omnichannel stra…

1
How Stitch Fix Blends the Art and Science of Merchandising 43:26

6M ago43:26

43:26

Stitch Fix has access to rich data and insights to understand consumers’ wants, needs and behaviors. Additionally, it harnesses the unique knowledge and expertise of its styling and merchandising teams to ensure it is striking the right balance between personalized service and surprise and delight. During this episode of Retail Remix, Loretta Choy,…

1
Turbocharge Your Growth Engine In Today’s Economy, With Forrester’s John Arnold 22:17

6M ago22:17

22:17

We’re wrapping up Season 9 of the B2BMX Podcast today, with a very special replay from our friends at Forrester. During the B2B Sales & Marketing Exchange, Principal Analyst John Arnold took the keynote stage to share how B2B organizations can turbocharge their growth engines in today's economy. It’s no secret that 2023 was a rough year for B2B mar…

1
Are Brands Closing the Connected Retail Gap? 21:48

6M ago21:48

21:48

Up to 81% of consumers say they prefer to shop with brands and retailers that have both online and offline channels, according to CI&T’s latest Connected Retail Report. This data point may not be surprising most, but it’s the underpinning of a lot of new trends around how consumers browse, compare and purchase products across channels, and Melissa …

1
Building A Winning Brand Pitch With Brand Strategist & Author Kate DiLeo 24:39

6M ago24:39

24:39

We're just days away from the 2024 B2B Marketing Exchange and the team is buzzing around to put the icing on the event planning cake. To get our B2B community hyped for the event, co-host Klaudia Tirico chatted with a first-time speaker and new member of the B2BMX family Kate DiLeo. Kate is a brand strategist, consulting, speaker and all around sup…

1
Expanding the Retail Talent Pipeline 28:04

6M ago28:04

28:04

Ron Thurston turned his passion for retail into the book Retail Pride and podcast series Retail in America. Now, he's turning his learnings speaking with retail leaders, associates and emerging talent alike into a new company: OSSY. During this episode of Retail Remix, he reflects on how his career pivot over the past three years has brought him to…

1
How To Become The Experience Maker At Your Organization: Tips From Author & B2BMX ‘24 Keynote Speaker Dan Gingiss 21:29

6M ago21:29

21:29

Customer expectations are constantly evolving and that means, no matter what your title or job description is, it's critical to view business problems through a customer lens to ensure your buyers and customers remember your organization as one that makes an impact. This week's episode of the B2BMX Podcast is all about customer experience, and co-h…

1
Embracing Gen AI for Creative Impact 46:19

7M ago46:19

46:19

Although generative AI has the power to shake up all retail functions, early use cases and success stories suggest that marketing, content and ecommerce teams have the most to gain. These teams are feeling more pressure to create relevant, impactful and on-brand content. Gen AI will allow them to accomplish all of this — and at scale. During this e…

1
Two Marketers, One Candid Conversation About Lower Funnel B2B Marketing + The Challenges That Come With It 38:50

7M ago38:50

38:50

Let’s face it, your B2B company is not really a household name…yet. Unlike, say, Doritos, your logo likely wouldn’t get recognized if it came without the title of your company; and that’s OK! But according to MNTN’s VP of Marketing Ali Haeri and Pluralsight’s Sr. Director of Marketing Koji Takagi, doubling down and digging deeper into your lower fu…

1
How Can Brands Elevate Their Stories in Stores? 35:43

7M ago35:43

35:43

Digital channels and platforms make it easier for brand leaders to create and amplify stories at scale. However, many retail executives have learned that despite its power, digital can never replace the distinct value of physical environments. That’s why brands like Adidas, Converse, The North Face and Vans have tapped Starch Creative, a creative a…

1
Remedies For Misaligned Marketing & Sales Teams (Spoiler Alert: It Starts With Relationship Building) 12:39

7M ago12:39

12:39

The challenges of sales and marketing alignment are a tale as old as time. While research shows the gap is closing, many organizations have yet to master the art of cross-organizational alignment and collaboration. But what if we told you there are a few simple things you can do to work in better harmony with your fellow customer-focused marketers,…

1
The Booth and Beyond: What NRF 2024 Tells Us About the State of the Industry 39:39

7M ago39:39

39:39

The National Retail Federation drew 40,000+ attendees from across the retail realm who were eager to explore the hottest trends and tech — from AI to retail media and in-store optimization. During this week’s Retail Remix, host Alicia Esposito recaps the Big Show with Nicole Silberstein, Ecommerce Editor for Retail TouchPoints, and Phillip Jackson,…

1
Uncovering New Revenue Remedies & Realities 29:15

7M ago29:15

29:15

It’s a turbulent time to be a CRO: Revenue leaders are tasked with uncovering new revenue opportunities and confronting the realities of implementing these strategies in today's competitive market. With that in mind, it’s vital to have valuable insights and practical tips for finding success. This session replay from the B2B Sales & Marketing Excha…

1
How Albertsons Media Collective is Driving Retail Media’s Evolution 27:51

7M ago27:51

27:51

Over the course of his 20-year career, Harvey Ma has held roles at NielsenIQ and Roundel, the in-house marketing and advertising agency for Target. He also held several leadership positions at Target spanning marketing, merchandising and negotiations. Now, he’s taking his passion for retail and advertising to the next level as Vice President of Alb…

1
Connecting & Empowering Women in Revenue 16:59

7M ago16:59

16:59

The Women in Revenue movement is a powerful initiative to unite dynamic women from various B2B industries who play vital roles in revenue generation. The platform serves as a beacon, illuminating the significant contributions of women in B2B and empowering them to reach new heights. In this interview on the show floor of last year’s B2B Sales & Mar…

1
How Solo Brands Creates Lasting Memories & Genuine Connections 31:38

7M ago31:38

31:38

PRODUCTION UPDATE: Shortly after this podcast launched, Solo Brands announced that John Merris would “mutually separate” from the company as President, CEO and Director starting on Jan. 15, 2024. Christopher Metz will replace Merris, beginning on the same date. The news comes on the heels of Solo Brands updating its fiscal 2023 guidance, decreasing…

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Devin McDonnell Podcasts

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