The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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The Challenges Of Managing The Complex Martech Landscape
Manage episode 425703879 series 2544477
Content provided by Demand Gen Report. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Demand Gen Report or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
As the newly appointed President of Pipeline 360, a provider of B2B demand gen tools, Tony Uphoff is keeping busy bringing the company's future plans and strategies to life. Hosts Klaudia Tirico and Kelly Lindenau had a chance to catch up with Tony at the B2B Marketing Exchange in Scottsdale earlier this year to learn about the company's future endeavors.
In this episode, Tony, Kelly and Klaudia talk shop about the challenges of managing the complex landscape of B2B marketing technology, including the gap between sales and marketing expectations, the growing discontent among marketers with technology and the need for high-quality, scalable and compliant demand generation.
The trio also dives into new research that highlights 80% of B2B marketers are prioritizing lead generation, yet only half can meet their pipeline goals. Tony shares his insights on why that is, and discusses:
- Why marketers want outcomes, not platforms, which can spark technology burnout;
- How a data-driven approach is necessary to understand customer needs;
- Why content and intent data are crucial for resonating with independent buyers; and
- Much more!
This is the only place to listen to thought-provoking conversations from the B2BMX show floor... be sure to tune in!
RELATED LINKS:
- Learn more about Pipeline 360 here.
- Read more about “The State of Pipeline Growth” here.
- Get all the information you need about our new event, B2BMX East, here;
- Register for B2BMX East using this special 15% off code just for our listeners: MXPOD15; and
155 episodes
Share
Manage episode 425703879 series 2544477
Content provided by Demand Gen Report. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Demand Gen Report or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
As the newly appointed President of Pipeline 360, a provider of B2B demand gen tools, Tony Uphoff is keeping busy bringing the company's future plans and strategies to life. Hosts Klaudia Tirico and Kelly Lindenau had a chance to catch up with Tony at the B2B Marketing Exchange in Scottsdale earlier this year to learn about the company's future endeavors.
In this episode, Tony, Kelly and Klaudia talk shop about the challenges of managing the complex landscape of B2B marketing technology, including the gap between sales and marketing expectations, the growing discontent among marketers with technology and the need for high-quality, scalable and compliant demand generation.
The trio also dives into new research that highlights 80% of B2B marketers are prioritizing lead generation, yet only half can meet their pipeline goals. Tony shares his insights on why that is, and discusses:
- Why marketers want outcomes, not platforms, which can spark technology burnout;
- How a data-driven approach is necessary to understand customer needs;
- Why content and intent data are crucial for resonating with independent buyers; and
- Much more!
This is the only place to listen to thought-provoking conversations from the B2BMX show floor... be sure to tune in!
RELATED LINKS:
- Learn more about Pipeline 360 here.
- Read more about “The State of Pipeline Growth” here.
- Get all the information you need about our new event, B2BMX East, here;
- Register for B2BMX East using this special 15% off code just for our listeners: MXPOD15; and
155 episodes
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Similar to B2B Marketing Exchange
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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continue reading
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…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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continue reading
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continue reading
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continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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