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Elevating the Bodega Experience

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Manage episode 438921986 series 3272584
Content provided by Retail TouchPoints. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Retail TouchPoints or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Bodegas are a fixture in local communities and large cities alike. Rachel Krupa has her own fond memories of local corner stores, which is why she’s leveraging her deep CPG experience to reimagine and elevate the experience.

During this episode of Retail Remix, Rachel provides insight into why she founded The Goods Mart, and how she has:

  • Created a distinct space for “good for you” brands to enter physical retail;
  • Embraced local events and community activations to drive foot traffic and engagement;
  • Designed a “test-and-learn" model that drives collaboration with CPG brand partners; and
  • Identified new opportunities for brands to differentiate and grow through retail.

Ramping up your holiday plans? Register for the Retail Strategy & Planning series to get tactical tips and best practices to drive your Q4 and holiday season success.

RELATED LINKS

  continue reading

238 episodes

Artwork
iconShare
 
Manage episode 438921986 series 3272584
Content provided by Retail TouchPoints. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Retail TouchPoints or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Bodegas are a fixture in local communities and large cities alike. Rachel Krupa has her own fond memories of local corner stores, which is why she’s leveraging her deep CPG experience to reimagine and elevate the experience.

During this episode of Retail Remix, Rachel provides insight into why she founded The Goods Mart, and how she has:

  • Created a distinct space for “good for you” brands to enter physical retail;
  • Embraced local events and community activations to drive foot traffic and engagement;
  • Designed a “test-and-learn" model that drives collaboration with CPG brand partners; and
  • Identified new opportunities for brands to differentiate and grow through retail.

Ramping up your holiday plans? Register for the Retail Strategy & Planning series to get tactical tips and best practices to drive your Q4 and holiday season success.

RELATED LINKS

  continue reading

238 episodes

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