Ann Handley - Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

SIMPLE brand With Matt Lyles

In this week’s episode of the SIMPLE brand podcast, I talk with Ann Handley, author ofEverybody Writes: Your Go-To Guide to Creating Ridiculously Good Content!
Ann’s the Chief Content Officer for MarketingProfs which educates more than 600,000 marketers around the world.
Her book - Everybody Writes - has been considered the bible for marketing writing for close to a decade. Ann recently expanded and revised the book to update it on how marketing, content, writing, and audience mindset have evolved since the first edition.
Some of the topics we discuss include:

• How marketing and writing have evolved over the past nine years
• How to build a strong writing habit
• What prevents most people from writing “that big thing” they want to write
• Ann’s framework for consistently creating ridiculously good content
• Crafting and evolving your brand voice
• How we should approach AI in our writing

RESOURCES FROM THIS EPISODE:

• Ann’s website
• Ann’s book - Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
• Ann’s newsletter - Total ANNARCHY
• MarketingProfs
• MarketingProfs 2023 B2B Marketing Forum