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How to Measure the Efficacy of Direct Mail Campaigns
Manage episode 353609721 series 3357682
When a customer is willing to share their new customer data, analyzing their results offers a keen insight into the attribution of marketing efforts. We can watch how direct mail is backing up digital efforts by tracking dates from the beginning of the campaign through the purchase. The more data captured early on, the easier it is to understand attribution of the different touchpoint along a marketing strategy.
126 episodes
Manage episode 353609721 series 3357682
When a customer is willing to share their new customer data, analyzing their results offers a keen insight into the attribution of marketing efforts. We can watch how direct mail is backing up digital efforts by tracking dates from the beginning of the campaign through the purchase. The more data captured early on, the easier it is to understand attribution of the different touchpoint along a marketing strategy.
126 episodes
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