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How to Measure the Efficacy of Direct Mail Campaigns
Manage episode 353609721 series 3357682
Content provided by Porch Group Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Porch Group Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
When a customer is willing to share their new customer data, analyzing their results offers a keen insight into the attribution of marketing efforts. We can watch how direct mail is backing up digital efforts by tracking dates from the beginning of the campaign through the purchase. The more data captured early on, the easier it is to understand attribution of the different touchpoint along a marketing strategy.
126 episodes
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Manage episode 353609721 series 3357682
Content provided by Porch Group Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Porch Group Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
When a customer is willing to share their new customer data, analyzing their results offers a keen insight into the attribution of marketing efforts. We can watch how direct mail is backing up digital efforts by tracking dates from the beginning of the campaign through the purchase. The more data captured early on, the easier it is to understand attribution of the different touchpoint along a marketing strategy.
126 episodes
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Similar to Movers & Shakers, a Podcast by Porch Group Media
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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…
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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