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Keys To Building A Sellable Brand w/ Ben Leonard - #52
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In this week’s episode of the Brand Builder Show, we welcome Ben Leonard, who founded, scaled, and sold the 7-figure brand, Beast Gear.
He now helps brand owners do the same through his brokerage EcomBrokers and we are excited to announce that he is the newest lecturer inside Brand Builder University.
The brand new Exit Engine course has just been released inside BBU so in this episode, we chatted through some of the topics surrounding building sellable brands that are covered in the course, such as:
- The foundations of a truly valuable brand
- What top-paying buyers are looking for in 2023
- How to maximise your exit valuation from day one
- And so much more!
Episode Links
Talking Points
0:00 Introduction to Guest - Ben Leonard 01:01 Get To Know More About Ben 02:25 Latest Updates on Ben's Brands 03:36 Ben's Favorite Five 07:37 What's It Like Selling A Brand In 2023? 12:45 What Is The Value Pyramid and Why Is It Crucial? 17:25 How To Build A Sellable Brand 24:00 Growing Your Brand 26:16 Approach In Launching Products With A New Business 27:20 Ideal Startup Capital When Launching A Business 29:01 Strategy on Building A Business 31:50 How Financial Position Changed Ben's Outlook In Life 33:44 Find Out More About Ben and EcomBrokers
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