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65: What is a Landing Page?
Manage episode 355225636 series 3303570
The term "landing page" is often used interchangeably, leaving many people wondering what exactly is a landing page?
The main purpose of a landing page is to encourage the user to take a specific action, such as submitting information through the form.
The landing page should be designed to minimize distractions and make it easy for the user to take the desired action. This is achieved by limiting the number of options and creating a dead-end page focusing on a single goal.
In this episode, John Aikin goes in-depth discussing how landing pages can be a powerful tool for growing your business through careful planning, thoughtful design, and ongoing optimization. John covers:
- The what and how of landing pages
- Landing pages in the context of HubSpot
- The benefits of using landing pages
- Landing page best practices
- And more!
This episode is for you if you are looking for a complete guide to understanding, building, and utilizing landing pages to help your business create more conversions.
-------
View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website
How well does your website perform today?
Get This Free Website Assessment Report Today!
Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?
If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment
It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.
When you fill out this assessment, you will receive a personalized report which includes:
✅ Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework
✅ Detailed descriptions of the areas you should focus on and why they are critical to your company’s success
✅ A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better
And the best part?
You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.
Get your free self-guided assessment and see how your website fares today!
https://www.webcanopystudio.com/assessment
92 episodes
Manage episode 355225636 series 3303570
The term "landing page" is often used interchangeably, leaving many people wondering what exactly is a landing page?
The main purpose of a landing page is to encourage the user to take a specific action, such as submitting information through the form.
The landing page should be designed to minimize distractions and make it easy for the user to take the desired action. This is achieved by limiting the number of options and creating a dead-end page focusing on a single goal.
In this episode, John Aikin goes in-depth discussing how landing pages can be a powerful tool for growing your business through careful planning, thoughtful design, and ongoing optimization. John covers:
- The what and how of landing pages
- Landing pages in the context of HubSpot
- The benefits of using landing pages
- Landing page best practices
- And more!
This episode is for you if you are looking for a complete guide to understanding, building, and utilizing landing pages to help your business create more conversions.
-------
View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website
How well does your website perform today?
Get This Free Website Assessment Report Today!
Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?
If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment
It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.
When you fill out this assessment, you will receive a personalized report which includes:
✅ Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework
✅ Detailed descriptions of the areas you should focus on and why they are critical to your company’s success
✅ A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better
And the best part?
You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.
Get your free self-guided assessment and see how your website fares today!
https://www.webcanopystudio.com/assessment
92 episodes
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