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Brand is Story
Manage episode 355883691 series 3449532
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What is story? How does it influence us as humans? How does my story factor into my business? These are all vitally important questions we're diving into in the latest episode of Elevate and Accelerate!
Zack breaks down the core elements that exist within a good story and why we tend to connect with some stories over others. Additionally, he showcases how you can begin crafting your story and leveraging this story to attract more clients for your business.
Buckle up! We have a lot to cover!
Timecodes:
0:30 - Every great story has these three elements
2:21 - Why is story so important in today's day and age?
4:52 - Story can help build and maintain relationships...just like marketing
10:16 - Leveraging story within a direct mail campaign
16:52 - Leveraging your story is one of the most important things you can do for your business
20:31 - How to start thinking about your own story
27:27 - Our story attracts like-minded individuals
33:07 - Where to begin when mapping out your Core Story
39:41 - Closing remarks
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