The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
Content provided by Echocast Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Echocast Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
EP145: News and the Joy of Writing Part 2 - Heather Robertson Editor of DM168
M4A•Episode home
Manage episode 356167542 series 2564509
Content provided by Echocast Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Echocast Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Today on the Doc and Guru Podcast we chat again with veteran journalist and Editor of Daily Maverick 168 on the road increasingly less travelled by journalists and advertisers alike.
After more than 3 decades in journalism, media and innovation project management Heather’s understanding of the challenges facing news publishers offers a unique insight into the role of newspapers and online news in fixing a broken nation.
If newspaper journalism is a service not just to the people who can afford to pay for a title, but also to the public at large, how do publishers balance this role with the commercial imperative? Many marketers seem to have bought into the mantra that “newspapers are dead” but is it fundamentally nothing more than a content distribution metamorphoses?
In the aftermath of the global pandemic it might be argued that the resultant Infodemic has done more harm than the Covid virus itself. The global Edelman Trust Barometer reports that 59% of consumers now claim that distrust is their default position. And only 53% trust traditional media to do the right thing.
How do the Media in South Africa perform relative to global trust norms and what is the impact of trust in enhancing advertising response.
Listen in to Part 2 of the Doc and Guru podcast conversation with Daily Maverick 168 editor Heather Robertson as we reflect on the joy of writing. Facebook
…
continue reading
After more than 3 decades in journalism, media and innovation project management Heather’s understanding of the challenges facing news publishers offers a unique insight into the role of newspapers and online news in fixing a broken nation.
If newspaper journalism is a service not just to the people who can afford to pay for a title, but also to the public at large, how do publishers balance this role with the commercial imperative? Many marketers seem to have bought into the mantra that “newspapers are dead” but is it fundamentally nothing more than a content distribution metamorphoses?
In the aftermath of the global pandemic it might be argued that the resultant Infodemic has done more harm than the Covid virus itself. The global Edelman Trust Barometer reports that 59% of consumers now claim that distrust is their default position. And only 53% trust traditional media to do the right thing.
How do the Media in South Africa perform relative to global trust norms and what is the impact of trust in enhancing advertising response.
Listen in to Part 2 of the Doc and Guru podcast conversation with Daily Maverick 168 editor Heather Robertson as we reflect on the joy of writing. Facebook
152 episodes
M4A•Episode home
Manage episode 356167542 series 2564509
Content provided by Echocast Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Echocast Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Today on the Doc and Guru Podcast we chat again with veteran journalist and Editor of Daily Maverick 168 on the road increasingly less travelled by journalists and advertisers alike.
After more than 3 decades in journalism, media and innovation project management Heather’s understanding of the challenges facing news publishers offers a unique insight into the role of newspapers and online news in fixing a broken nation.
If newspaper journalism is a service not just to the people who can afford to pay for a title, but also to the public at large, how do publishers balance this role with the commercial imperative? Many marketers seem to have bought into the mantra that “newspapers are dead” but is it fundamentally nothing more than a content distribution metamorphoses?
In the aftermath of the global pandemic it might be argued that the resultant Infodemic has done more harm than the Covid virus itself. The global Edelman Trust Barometer reports that 59% of consumers now claim that distrust is their default position. And only 53% trust traditional media to do the right thing.
How do the Media in South Africa perform relative to global trust norms and what is the impact of trust in enhancing advertising response.
Listen in to Part 2 of the Doc and Guru podcast conversation with Daily Maverick 168 editor Heather Robertson as we reflect on the joy of writing. Facebook
…
continue reading
After more than 3 decades in journalism, media and innovation project management Heather’s understanding of the challenges facing news publishers offers a unique insight into the role of newspapers and online news in fixing a broken nation.
If newspaper journalism is a service not just to the people who can afford to pay for a title, but also to the public at large, how do publishers balance this role with the commercial imperative? Many marketers seem to have bought into the mantra that “newspapers are dead” but is it fundamentally nothing more than a content distribution metamorphoses?
In the aftermath of the global pandemic it might be argued that the resultant Infodemic has done more harm than the Covid virus itself. The global Edelman Trust Barometer reports that 59% of consumers now claim that distrust is their default position. And only 53% trust traditional media to do the right thing.
How do the Media in South Africa perform relative to global trust norms and what is the impact of trust in enhancing advertising response.
Listen in to Part 2 of the Doc and Guru podcast conversation with Daily Maverick 168 editor Heather Robertson as we reflect on the joy of writing. Facebook
152 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.