111 - 2022 Hits - Make People Feel Something with Jake Karls of Mid-Day Squares

Brands for a Better World (formerly Evolve CPG)

We are bringing back another of our most listened episodes from 2022. This time, we’re speaking with Jake Karls, cofounder and rainmaker at Mid-Day Squares, about their game-changing, show-everything style brand marketing and how he and his co-founders (his sister, Leslie, and brother-in-law, Nick) are committed to staying independent and true to themselves for the long haul.

Key Points of the Episode:

• An introduction to Mid Day Squares and why they call themselves the first functional chocolate bar.
• The reason why Mid-Day Squares wanted to build a modern-day Hershey.
• The philosophy behind being a chocolate company that's unapologetically themselves.
• Why the lack of creativity limits innovation.
• Jake's thoughts on how brands can stand out by being themselves.
• The beginnings of Mid-Day Squares.
• The unique way Mid-Day Squares creates content about its journey and products.
• Jake's thoughts on why every individual needs to know their strengths.
• Why partnerships need therapy.
• How Mid-Day Squares chose its social media platforms.
• The different kinds of content they make for each social media platform.
• The power behind 'controlling the microphone’.
• The key to the authenticity factor.
• Jake expands on the idea of not taking investors.
• The lessons Jake has learned from his journey.

Tweetables:

“If you find your purpose, you'll likely be happier just because you'll be doing what you love every single day.” - Jake Karls [00:19:27]

“Do not yardstick. It's so dangerous. And when you stop doing that, you start to feel free.” - Jake Karls [00:41:30]

Links Mentioned in Today’s Episode:

Jake Karls on LinkedIn

Mid-Day Squares

The Big Leap

The Five Dysfunctions of a Team
Gage Mitchell on LinkedIn
Modern Species