Schlesinger or Should We Say Sago

Intellicast

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian cover the latest news from around the market research industry.

Kicking off the episode, the guys talk about upcoming conferences including SampleCon, the Insights Association Annual, Quirks, and IIeX. They talk about how both SampleCon and IIeX are celebrating their 10-year anniversaries this year. They also discuss the Greenbook Insight Innovation Competition which is also celebrating 10 years.

Interested in registering for the competition? Click here: https://www.greenbook.org/mr/insight-innovation-competition/

The guys then turn to the latest in market research news. It starts with a discussion about Measure Protocol’s new targeting abilities.

They then talk about the new WIRe advisory board members, including friend of the podcast Damon Jones.

The guys then talk about the news of Bain and Company partnering with OpenAI and QuestionPro acquiring Pundit Consultantz.

In the last segment, the guys discuss a couple of rebrands. First is Schlesinger rebranding to Sago. Brian Lamar talks about how many of the legacy well-known brands in market research all seem to be rebranding. They also get into why the rebranding makes sense.

They then talk about Nielsen IQ rebranding to NIQ.

Thanks for listening!

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