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Digital PR campaigns will have to work harder than ever in 2023 - with Iona Townsley
Manage episode 357329459 series 2830242
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We’re seeing less impact through digital PR campaigns which has led agencies to favour reactive PR strategies. However, if you make your campaigns work extra hard, you can achieve just as high successes. This means watertight data, strong methodologies, great copy and validating them before launch.
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