Best Majestic.com Podcasts (2024)

1
TTR - Time to Result - is key when planning page content - with Dan Taylor 18:27

2d ago18:27

18:27

David and Dan discuss why Time to Result - is key when planning page content. Talking points include: What do you specifically mean by TTR - it sounds like Largest Contentful Paint! What are the key ways to ensure that the user’s key initial focus is on the content that is likely to satisfy their query? What are some of the mistakes that websites m…

1
Don’t let AI take over your content strategy - with Alex Moss 19:06

9d ago19:06

19:06

David and Alex discuss the importance of not letting AI take over your content strategy. Talking points include: What is a good use of AI? How do you know if you’re using AI too much? How do you measure the impact of creative, helpful and unique storytelling? Why will this always shine through? Why won’t AI ever take over creative, helpful and uniq…

1
Update your information on Wikipedia/Wikidata - with Josh Greene 16:41

16d ago16:41

16:41

David and Josh discuss the impact of updating your information on Wikipedia/Wikidata. Talking points include: What is Wikidata for the uninitiated? How does Wikipedia and Wikidata impact search results? How does the new AI world use Wikipedia and Wikidata? What information do you need to update to take advantage of this? Should you update your Wiki…

1
Change and challenges are inevitable in SEO - with Sarah McDowell 17:32

18d ago17:32

17:32

David and Sarah discuss how change and challenges are inevitable in SEO, and what to do about this. Talking points include: How often is it changing? How often do rankings change? What trends do we need to look for? Should we bother with chasing algorithms? What is Google changing about the SERP? What do we do when Google takes something away? AI –…

1
2024 will be the marketing era of “do more with less” - Adriana Stein 17:13

21d ago17:13

17:13

David and Adriana discuss how 2024 will be the marketing era of “do more with less” and the way to do that with SEO is have air tight people operations. Talking points include: Why “do more with less”? Is this because of AI? In-house or agency side? What are the pros and cons? Can you get as much done? What is the ultimate team size?…

1
Elevate the value of SEO by developing internal capabilities - agency vs in-house - Luis Rodriguez 14:57

22d ago14:57

14:57

David and Luis discuss elevating the value of SEO by developing internal capabilities - agency vs in-house. Talking points include: Is in-house best? What should be done in-house vs agency-side? How do you identify what is best for you , benefits or downsides . What is more efficient? Importance of teams feeling familiar across organizations - is a…

1
What does SGE mean for SEO? 46:00

23d ago46:00

46:00

With Google rolling out its SGE (Search Generative Experience), Erik Wikander from Zupyak, Rana Abu Quba Chamsi, PhD from Expando, Veronika Höller from CompuGroup, and Laurence O’Toole from Authoritas join our host David Bain to discuss what impact it will have on SEO strategy.By Majestic.com

1
There's a lot that SEOs can learn from Paid Search - with Dave Cousin 18:13

23d ago18:13

18:13

Dave Cousin believes that SEOs like to think Paid Search is easy, they get all the data they need in black and white; so why then don't we SEOs use paid search's data to make things a bit easier for us? Discussion points include: Why should SEOs be working more closely with paid search? How can paid search make the SEO’s life easier? What can SEOs …

1
Staying Ahead in International SEO: Embrace & Keep Track of Relevant Events - Sara Fernández Carmona 15:33

24d ago15:33

15:33

David and Sara discuss the importance of staying ahead in International SEO: embrace and keep track of market-relevant events. Talking points include: How do you ensure that you’re aware of every event? I can understand how an event can impact traffic and impressions, but how can an event impact rankings? Understanding user behaviour and intent - w…

1
Businesses should get clued up on how to Influence their Local Knowledge Panel - Claire Carlile 15:35

25d ago15:35

15:35

David and Claire discuss why businesses should get clued up on how to manage and influence their Local Knowledge Panel. Talking points include: What is Google’s New Merchant Experience? Why has Google done this? What do you have to do to sign-up? What is the upside? Is there any downside? How do you influence your Local Knowledge Panel BEYOND the f…

1
Optimise your use of Google Business Profile - with Greg Gifford 18:25

29d ago18:25

18:25

David and Greg discuss the importance of optimising your use of Google Business Profile. Talking points include: What are the key changes in Google Business Profile over the past year? How has the verification process changed? Google will restrict content or access if there's a violation of their policies - what are these policies? There are Cleare…

1
Using generative AI to supercharge your productivity and business outcomes - with Si Shangase 19:36

30d ago19:36

19:36

David and Si discuss the importance of using generative AI to supercharge your productivity and business outcomes. Talking points include: Why? What software and systems are you referring to? How do you set them up? How do you integrate this with the rest of your business and your clients? Are there any downsides?…

1
Focus on outcomes rather than outputs - with Chris Alderman 17:17

1M ago17:17

17:17

Chris Alderman shares that in 2024 you should focus on outcomes rather than outputs, and that best practices are great but they need to lead to your site being found easier. Discussion points include: What do you mean in practice by focusing on outcomes rather than outputs? What sort of outcomes do you like to focus on? How does this alter your SEO…

1
Leverage AI to support you & accelerate your SEO workflows beyond content generation - Aleyda Solis 16:27

1M ago16:27

16:27

David and Aleyda discuss the importance of leveraging AI to support you and accelerate your SEO workflows beyond content generation. Aleyda says: “Start leveraging AI for the day-to-day SEO tasks within your workflow in a smart way – in a way where you take care of the quality, but you use it to accelerate the tasks that you need to do.” What SEO w…

1
Start incorporating programmatic approaches and rule-based automation into your SEO – Lazarina Stoy 17:21

1M ago17:21

17:21

SEO and Data Consultant Lazarina Stoy offers up a new way of thinking about the way that you do your job, that is designed to give you more time and freedom to focus on what matters most now. Lazarina says: “Incorporate programmatic approaches. I’m specifically referring to rule-based automation for SEO best practices and AI-driven automation for p…

1
Think better, rush less - with Katie McDonald 18:27

1M ago18:27

18:27

David and Katie discuss the importance of thinking better, and rushing less. Talking points include: - We can use AI to get stuff done faster - For everything? - What should we use AI for? - We shouldn't rush the thinking part - What thinking part? - AI can't do that; it doesn't know your audience, not truly. - AI can’t do thinking? - Understand yo…

1
Look after your CTR as the most precious KPI for your organic strategy - with Carmen Dominguez 16:17

1M ago16:17

16:17

Carmen Dominguez shares with David Bain that in 2024 you should look after your CTR as the most precious KPI for your organic strategy. Talking points include: Why is your CTR so important? Why is click through rate a KPI? How do you keep track of your CTR - what software do you use? How do you identify the terms that you need to optimise for? How …

1
If you want to progress with your SEO career, stop overworking - with Adrijana Vujadin 16:38

1M ago16:38

16:38

David and Adrijana discuss if you want to progress with your SEO career, you should stop overworking. Talking points include: How much work is overworking? What if overworking is your company culture? What if you’re your own boss? Is it not OK to overwork at the start of your career? If you’re an SEO manager, how do you ensure that you don’t overwo…

1
Learn Analytics To Better Understand User Behaviour - with Irina Serdyukovskaya 15:52

1M ago15:52

15:52

David and Irina discuss the importance of learning analytics To better understand user behaviour. Talking points include: What aspects of analytics do SEOs have to master? What do we need to know about GA4? — GA4 offers a lot of options on how we can analyse content consumption and user funnels. How do you analyse content consumptions and how do we…

1
Focus on tracking the metrics that matter, most aligned to your customer’s needs - Becky Simms 15:48

1M ago15:48

15:48

David and Becky discuss the importance of tracking the metrics that matter, i.e. the actions most aligned to your customer’s needs. Talking points include: What are the metrics that matter? What are the metrics that don’t matter? Is focusing on ROI and focusing on the metrics that matter the same thing? How do you know what you should be measuring?…

1
Know the importance of proper analytics, after all the changes with GA4 - with Gemma Fontane 13:44

1M ago13:44

13:44

David and Gemma discuss the importance of knowing the importance of proper analytics, after all the changes with GA4. Talking points include: What does GA4 mean for SEOs? What specifically are the needs of SEOs in terms of data? Is it too late to change now? How to use GA4 to lead your SEO strategy How to use GA4 to lead your hollistic strategy How…

1
Target low volume, high ROI keywords - with Araminta Robertson 15:58

1M ago15:58

15:58

Araminta Robertson shares with David Bain the importance of targeting low volume, high ROI keywords in 2024. Key discussion points include: Why focus on keywords that have under 50 searches per month? What’s your perspective on targeting zero-volume keywords? How do you know if keywords are likely to be high ROI? How do you go about interviewing yo…

1
Prepare a database for your brand, company, product, service, offering & yourself - Olesia Korobka 17:12

2M ago17:12

17:12

David and Olesia discuss why you should build a database for your brand, company, product, service, offering & yourself. Talking points include: What is this database for? Is this for search engines? How does it help you understand your: - own marketing positioning, - Voice - customers better. Is this what users want instead of the SERP?…

1
Learn to work with large volumes of data and assess scale - with Pedro Dias 18:29

2M ago18:29

18:29

David and Pedro discuss the importance of learning to work with large volumes of data and assess scale. Talking points include: AI will gradually empower content creators to produce at scale, and SEOs to analyse large volumes of data - how? It's important to know what can be automated - what can, what can’t? It's time to move past algorithm-chasing…

1
How to use SEO Data to improve processes & prevent future damage - with Marco Giordano 20:05

2M ago20:05

20:05

David and Marco discuss how to use SEO Data to improve processes and prevent future damage. Marco says: “Use SEO data to improve processes and prevent future damage." What SEO data are we talking about here? “Mostly Search Console data, analytics, and crawl data from a crawler like Screaming Frog. If possible, you should be integrating non-SEO data…

1
Google algorithms are all about signal input - with Kaspar Szymanski 15:58

2M ago15:58

15:58

David and Kaspar discuss why Google algorithms are all about signal input. Talking points include: What is signal input? How can SEOs control signal input? Google seems to issue more and more penalties all the time. Should SEOs be worried? Does Bing Search matter? Does any other search engine matter? Once the latest hype fades, what does really cou…

1
Stop focusing on links and link numbers and instead, focus on strategy - Lau Miguez 16:27

2M ago16:27

16:27

Lau Miguez shares with David Bain that in 2024 you should stop focusing on links and link numbers and instead, focus on strategy. Discussion points include: Why shouldn’t you focus on links and link numbers? What do you mean by focus on strategy? What does your strategy look like? How does the strategy that you recommend result in more, better qual…

1
What are the key elements of getting set up with your analytics? | Krzysztof Marzec 17:58

2M ago17:58

17:58

David and Krzysztof discuss the key elements of getting set up with your analytics. Talking points include: What are the key elements of getting set up with your analytics? What is your definition of a bounce rate? How do you merge analytics with Google Search Console data? How do you record user sessions with Microsoft Clarity? What metrics are yo…

1
Start doing SEO testing to prove the SEO concepts you preach - Olga Zarr (SEOin2024) 16:10

2M ago16:10

16:10

David and Olga discuss the importance of doing SEO testing to prove the SEO concepts you preach. Talking points include: How do you know what to test? How do you test? What software do you use? How long should tests last? How often should you test? What shouldn’t you test? What don’t you test yet, but do you intend to test in the future?…

1
Strive to achieve stakeholder buy-in in an ever evolving SERP - Sally Raymer (SEOin2024) 14:49

2M ago14:49

14:49

David and Sally discuss the importance of striving to achieve stakeholder buy-in in an ever-evolving SERP. Talking points include: Why is this important? Who are the key stakeholders? How do you achieve stakeholder buy-in? How do you appeal to different stakeholders? How do you continue to work with different stakeholders? How does this impact the …

1
PR link building vs ‘conventional’ link building 45:49

2M ago45:49

45:49

Joining David Bain to discuss the merits of PR link building vs ‘conventional’ link building are Alexandra Tachalova from Digital Olympus, Amit Raj from The Links Guy, Eva Cheng from Evolved Search and Nick Rubright from Ranko Media.By Majestic.com

1
Diversify your traffic sources - with Elena Dyulgerova 16:06

2M ago16:06

16:06

According to Elena Dyulgerova, it;s essential that you diversify your traffic sources in 2024. Talking points include: Where are the best sources to diversify traffic sources from? What are the most valuable sources of traffic? How does Pinterest optimization work best in 2024? Is Pinterest only for e-commerce? How does this differ by industry? How…

1
Raise the status of SEO within the business – with Ash Nallawalla 17:13

2M ago17:13

17:13

Ash Nallawalla from CRM911 Digital believes that SEO deserves a bit more recognition – and businesses will benefit greatly from giving SEO managers a bigger voice. Discussion points include: Where in a corporate structure should an SEO manager sit? What do they need to control? What do they need to influence? How do they manage to climb the organis…

1
Ensure that SEO takes its rightful place as a strategic business function – with Helen Pollitt 16:21

2M ago16:21

16:21

Helen Pollitt says that you need to ensure that SEO takes its rightful place as a strategic business function. Discussion points include: Why has SEO been traditionally been considered a marketing channel? Why is it imperative that SEO is fully integrated into design, brand, engineering, customer services and UX teams? How should a company change t…

1
As an SEO you need to think like a product manager - with Gus Pelogia 19:06

2M ago19:06

19:06

Gus shares that you can improve your impact by taking inspiration from how product managers operate. Gus says: “Think like a product manager." "For me, it’s about following a process of discovery, testing, and seeing whether the things that you’re doing actually have an impact or not. Let’s say you believe that you can improve indexation on a websi…

1
Foster a collaborative environment to achieve success – with Montserrat Cano 16:10

2M ago16:10

16:10

You can diversify your own approach and skillset, but International SEO and Digital Marketing Specialist Monsterrat Cano is a firm believer in strength in numbers. It’s foolish to work alone, she says. Discussion points include: Can every SEO collaborate - even in-house SEOs working by themselves? How do you collaborate during a - migration process…

1
Learn from what's currently ranking, but offer something different with your content - Ashley Segura 17:54

2M ago17:54

17:54

In this episode David and Ashley discuss the importance of learning from what's currently ranking, but offer something different with your content. Discussion points include: How do you learn what you should be ranking for? How do you learn what’s currently ranking? How do you offer something different with your content? How do you know that search…

1
Start integrating video into your SEO strategy – with Sara Taher 13:43

2M ago13:43

13:43

If you’re looking for a new weapon to add to your arsenal, Sara Taher from Assembly Global says that video is the way to go. She believes that this is where users and search engines are turning their attention. Sara says: “Integrate video content into your SEO strategy, be it long-form, short-form, vertical, horizontal, or square videos.” "You want…

1
SEOs need to know about Performance Max ads - with Navah Hopkins 16:37

2M ago16:37

16:37

Navah Hopkins believes that SEOs need to know about Performance Max ads. Discussion points include: What are Performance Max ads? What will iOS17 do for tracking and attribution of your marketing campaigns? What creative works best? Ad or landing page perspective or both? Why are they different? What does adapting content to visual first placements…

1
Use multimedia to slice across channels - with Crystal Carter 21:54

2M ago21:54

21:54

Crystal Carter believes that you should be using multimedia to slice across your marketing channels. Discussion points include: What do you mean by slicing? Does multimedia work for every type of content? What stage in the customer journey does multimedia content work for? Does multimedia replace content? Do you mean multimedia off site? What does …

1
Befriend other marketeers and go holistic - with Izzy Wisniewska 17:20

2M ago17:20

17:20

Izzy Wisniewska believes that you should befriend other marketeers and go holistic in 2024. Talking points include: What does holistic actually mean in practice? How do you unite as a marketing department in a large organisation? How does a content team, PR team, video team join forces with sEO to deliver a more effective customer experience? What …

1
Know your audience, meet their search intent & ensure your content is “Helpful” - Sukhjinder Singh 18:05

2M ago18:05

18:05

In this episode, David and Sukhjinder discuss the importance of knowing your audience, meet their search intent & ensure your content is “Helpful”. Discussion points include: Why is knowing your audience and meeting their search intent even more important in the age of SGE? How do you know your audience? How do you meet their intent? How do you ens…

1
2024 is the year of the yearning for original, creative and well-written human content - Luke Carthy 18:18

3M ago18:18

18:18

Luke Carthy believes that 2024 is the year of the yearning for original, creative and well-written human content. Discussion points include: What can humans do that AI can’t do? What’s the difference between well-written human content and AI content? What should humans stop doing and hand over to AI? How long will this be the case for? How is TikTo…

1
Creating actionable audits that your client understands - with Nikki Halliwell 16:54

3M ago16:54

16:54

Nikki Halliwell shares that creating actionable audits that your client understands, and can be used by stakeholders at all levels and being able to follow them through and get fixes implemented by working closely with dev teams and speaking their language for faster implementation. Discussion points include: What is an actionable audit? Is there a…

1
Invest in additional tools and external testing when doing a migration - with Andor Palau 16:47

3M ago16:47

16:47

Andor Palau shares the importance of investing in additional tools and external testing when doing a migration. Talking points include: What are some examples of some of the preventable errors that can occur with migrations? What tools do you use? How do you end up paying with missing revenue? What different perspective or different data layers mig…

1
Limit crawlability to your content - with Emma Russell 16:37

3M ago16:37

16:37

As many contributors to this project have alluded to, the long-reaching arms of AI are reaching into many aspects of digital life, which is why Emma Russell from Oxford Comma Digital says that you need to be a more discerning gatekeeper, and that you should Limit crawlability to your content.By Majestic.com

1
Keep a wide open eye and be flexible - Manu Madeddu 18:09

3M ago18:09

18:09

In this episode, David and Manu discuss the importance of keeping a wide open eye and being flexible in your SEO approach. Discussion points include: Can you give an example of the new possibilities of integrating AI in your workflow and processes? When you say, “make sure you have access to the right and accurate data”, what data are you referring…

1
What impact does site speed and Core Web Vitals have on SEO in 2024? With Fili Wiese 17:43

3M ago17:43

17:43

Fili Wiese shares what impact site speed and Core Web Vitals has on SEO in 2024. Discussion points include: What impacts site speed most in 2024? - Server and hosting - File sizes and types - Plugins and add-ons - Traffic volume - Poor coding How should we be using Core web Vitals to direct our site performance improvements? Inside Search Console? …

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