SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same. Hello, and welcome to SEO in 2024 – a significant repository of current thinking from many of the world’s leading SEOs. We're pleased to be able to welcome you to the third book and third series in this podcast, now well and truly an annual tradition, brought to you by Majestic. “This is the most actionable book in SEO! A must-read to go through the top tips for the year.” ALE ...
…
continue reading
The Majestic SEO Podcast is a monthly panel of SEO experts, debating today’s burning SEO-related issues, hosted by David Bain. David also interviews SEO experts on a one-on-one basis as part of the series. Previous topics include: - What are the best approaches to SEO in 2023? - What are the new and old approaches to link building? - What are the best approaches to Social Media Marketing in 2023? - What are the best approaches to Analytics in 2023? - What are the different perspectives betwe ...
…
continue reading
1
Expand your content ideation and keyword research beyond Google - with Rejoice Ojiaku
18:40
18:40
Play later
Play later
Lists
Like
Liked
18:40
David and Rejoice discuss why you should expand your content ideation and keyword research beyond Google. Talking points include: What do you mean by Social Media SEO? How do people begin their searches on social media? How do you track this? How can you determine the most appropriate content ideas to be targeting? How do you optimise for social me…
…
continue reading
1
Utilise your internal data to find exactly what your customers want - with Naomi Francis Parker
16:50
16:50
Play later
Play later
Lists
Like
Liked
16:50
David and Naomi discuss the importance of using your internal data to find exactly what your customers want. Talking points include: What internal data should you be utilising? What are examples of wishes that you’ve discovered that customers are looking for? What sort of experience are you talking about when you’re saying that this is what you sho…
…
continue reading
1
Should the Google API Leak Change the Way you do SEO?
46:18
46:18
Play later
Play later
Lists
Like
Liked
46:18
Joining David Bain to discuss whether or not the Google API leak should change the way you do SEO is Aleyda Solis, Joy Hawkins, Liv Day and Dixon Jones.By Majestic.com
…
continue reading
1
Break the built-in failure cycle and run campaigns that delight your client - with Lucia Dello
16:45
16:45
Play later
Play later
Lists
Like
Liked
16:45
David and Lucia discuss the importance of breaking the built-in failure cycle and running campaigns that delight your client. Talking points include: What is the built-in failure cycle? What causes it? What can you do to stop it and change it? What are examples of campaigns that delight a client? How do you make this more likely to happen in the fu…
…
continue reading
1
TTR - Time to Result - is key when planning page content - with Dan Taylor
18:27
18:27
Play later
Play later
Lists
Like
Liked
18:27
David and Dan discuss why Time to Result - is key when planning page content. Talking points include: What do you specifically mean by TTR - it sounds like Largest Contentful Paint! What are the key ways to ensure that the user’s key initial focus is on the content that is likely to satisfy their query? What are some of the mistakes that websites m…
…
continue reading
1
Don’t let AI take over your content strategy - with Alex Moss
19:06
19:06
Play later
Play later
Lists
Like
Liked
19:06
David and Alex discuss the importance of not letting AI take over your content strategy. Talking points include: What is a good use of AI? How do you know if you’re using AI too much? How do you measure the impact of creative, helpful and unique storytelling? Why will this always shine through? Why won’t AI ever take over creative, helpful and uniq…
…
continue reading
1
Update your information on Wikipedia/Wikidata - with Josh Greene
16:41
16:41
Play later
Play later
Lists
Like
Liked
16:41
David and Josh discuss the impact of updating your information on Wikipedia/Wikidata. Talking points include: What is Wikidata for the uninitiated? How does Wikipedia and Wikidata impact search results? How does the new AI world use Wikipedia and Wikidata? What information do you need to update to take advantage of this? Should you update your Wiki…
…
continue reading
1
Change and challenges are inevitable in SEO - with Sarah McDowell
17:32
17:32
Play later
Play later
Lists
Like
Liked
17:32
David and Sarah discuss how change and challenges are inevitable in SEO, and what to do about this. Talking points include: How often is it changing? How often do rankings change? What trends do we need to look for? Should we bother with chasing algorithms? What is Google changing about the SERP? What do we do when Google takes something away? AI –…
…
continue reading
1
2024 will be the marketing era of “do more with less” - Adriana Stein
17:13
17:13
Play later
Play later
Lists
Like
Liked
17:13
David and Adriana discuss how 2024 will be the marketing era of “do more with less” and the way to do that with SEO is have air tight people operations. Talking points include: Why “do more with less”? Is this because of AI? In-house or agency side? What are the pros and cons? Can you get as much done? What is the ultimate team size?…
…
continue reading
1
Elevate the value of SEO by developing internal capabilities - agency vs in-house - Luis Rodriguez
14:57
14:57
Play later
Play later
Lists
Like
Liked
14:57
David and Luis discuss elevating the value of SEO by developing internal capabilities - agency vs in-house. Talking points include: Is in-house best? What should be done in-house vs agency-side? How do you identify what is best for you , benefits or downsides . What is more efficient? Importance of teams feeling familiar across organizations - is a…
…
continue reading
1
There's a lot that SEOs can learn from Paid Search - with Dave Cousin
18:13
18:13
Play later
Play later
Lists
Like
Liked
18:13
Dave Cousin believes that SEOs like to think Paid Search is easy, they get all the data they need in black and white; so why then don't we SEOs use paid search's data to make things a bit easier for us? Discussion points include: Why should SEOs be working more closely with paid search? How can paid search make the SEO’s life easier? What can SEOs …
…
continue reading
With Google rolling out its SGE (Search Generative Experience), Erik Wikander from Zupyak, Rana Abu Quba Chamsi, PhD from Expando, Veronika Höller from CompuGroup, and Laurence O’Toole from Authoritas join our host David Bain to discuss what impact it will have on SEO strategy.By Majestic.com
…
continue reading
1
Staying Ahead in International SEO: Embrace & Keep Track of Relevant Events - Sara Fernández Carmona
15:33
15:33
Play later
Play later
Lists
Like
Liked
15:33
David and Sara discuss the importance of staying ahead in International SEO: embrace and keep track of market-relevant events. Talking points include: How do you ensure that you’re aware of every event? I can understand how an event can impact traffic and impressions, but how can an event impact rankings? Understanding user behaviour and intent - w…
…
continue reading
1
Businesses should get clued up on how to Influence their Local Knowledge Panel - Claire Carlile
15:35
15:35
Play later
Play later
Lists
Like
Liked
15:35
David and Claire discuss why businesses should get clued up on how to manage and influence their Local Knowledge Panel. Talking points include: What is Google’s New Merchant Experience? Why has Google done this? What do you have to do to sign-up? What is the upside? Is there any downside? How do you influence your Local Knowledge Panel BEYOND the f…
…
continue reading
1
Optimise your use of Google Business Profile - with Greg Gifford
18:25
18:25
Play later
Play later
Lists
Like
Liked
18:25
David and Greg discuss the importance of optimising your use of Google Business Profile. Talking points include: What are the key changes in Google Business Profile over the past year? How has the verification process changed? Google will restrict content or access if there's a violation of their policies - what are these policies? There are Cleare…
…
continue reading
1
Using generative AI to supercharge your productivity and business outcomes - with Si Shangase
19:36
19:36
Play later
Play later
Lists
Like
Liked
19:36
David and Si discuss the importance of using generative AI to supercharge your productivity and business outcomes. Talking points include: Why? What software and systems are you referring to? How do you set them up? How do you integrate this with the rest of your business and your clients? Are there any downsides?…
…
continue reading
1
Focus on outcomes rather than outputs - with Chris Alderman
17:17
17:17
Play later
Play later
Lists
Like
Liked
17:17
Chris Alderman shares that in 2024 you should focus on outcomes rather than outputs, and that best practices are great but they need to lead to your site being found easier. Discussion points include: What do you mean in practice by focusing on outcomes rather than outputs? What sort of outcomes do you like to focus on? How does this alter your SEO…
…
continue reading
1
Leverage AI to support you & accelerate your SEO workflows beyond content generation - Aleyda Solis
16:27
16:27
Play later
Play later
Lists
Like
Liked
16:27
David and Aleyda discuss the importance of leveraging AI to support you and accelerate your SEO workflows beyond content generation. Aleyda says: “Start leveraging AI for the day-to-day SEO tasks within your workflow in a smart way – in a way where you take care of the quality, but you use it to accelerate the tasks that you need to do.” What SEO w…
…
continue reading
1
Start incorporating programmatic approaches and rule-based automation into your SEO – Lazarina Stoy
17:21
17:21
Play later
Play later
Lists
Like
Liked
17:21
SEO and Data Consultant Lazarina Stoy offers up a new way of thinking about the way that you do your job, that is designed to give you more time and freedom to focus on what matters most now. Lazarina says: “Incorporate programmatic approaches. I’m specifically referring to rule-based automation for SEO best practices and AI-driven automation for p…
…
continue reading
1
Think better, rush less - with Katie McDonald
18:27
18:27
Play later
Play later
Lists
Like
Liked
18:27
David and Katie discuss the importance of thinking better, and rushing less. Talking points include: - We can use AI to get stuff done faster - For everything? - What should we use AI for? - We shouldn't rush the thinking part - What thinking part? - AI can't do that; it doesn't know your audience, not truly. - AI can’t do thinking? - Understand yo…
…
continue reading
1
Look after your CTR as the most precious KPI for your organic strategy - with Carmen Dominguez
16:17
16:17
Play later
Play later
Lists
Like
Liked
16:17
Carmen Dominguez shares with David Bain that in 2024 you should look after your CTR as the most precious KPI for your organic strategy. Talking points include: Why is your CTR so important? Why is click through rate a KPI? How do you keep track of your CTR - what software do you use? How do you identify the terms that you need to optimise for? How …
…
continue reading
1
If you want to progress with your SEO career, stop overworking - with Adrijana Vujadin
16:38
16:38
Play later
Play later
Lists
Like
Liked
16:38
David and Adrijana discuss if you want to progress with your SEO career, you should stop overworking. Talking points include: How much work is overworking? What if overworking is your company culture? What if you’re your own boss? Is it not OK to overwork at the start of your career? If you’re an SEO manager, how do you ensure that you don’t overwo…
…
continue reading
1
Learn Analytics To Better Understand User Behaviour - with Irina Serdyukovskaya
15:52
15:52
Play later
Play later
Lists
Like
Liked
15:52
David and Irina discuss the importance of learning analytics To better understand user behaviour. Talking points include: What aspects of analytics do SEOs have to master? What do we need to know about GA4? — GA4 offers a lot of options on how we can analyse content consumption and user funnels. How do you analyse content consumptions and how do we…
…
continue reading
1
Focus on tracking the metrics that matter, most aligned to your customer’s needs - Becky Simms
15:48
15:48
Play later
Play later
Lists
Like
Liked
15:48
David and Becky discuss the importance of tracking the metrics that matter, i.e. the actions most aligned to your customer’s needs. Talking points include: What are the metrics that matter? What are the metrics that don’t matter? Is focusing on ROI and focusing on the metrics that matter the same thing? How do you know what you should be measuring?…
…
continue reading
1
Know the importance of proper analytics, after all the changes with GA4 - with Gemma Fontane
13:44
13:44
Play later
Play later
Lists
Like
Liked
13:44
David and Gemma discuss the importance of knowing the importance of proper analytics, after all the changes with GA4. Talking points include: What does GA4 mean for SEOs? What specifically are the needs of SEOs in terms of data? Is it too late to change now? How to use GA4 to lead your SEO strategy How to use GA4 to lead your hollistic strategy How…
…
continue reading
1
Target low volume, high ROI keywords - with Araminta Robertson
15:58
15:58
Play later
Play later
Lists
Like
Liked
15:58
Araminta Robertson shares with David Bain the importance of targeting low volume, high ROI keywords in 2024. Key discussion points include: Why focus on keywords that have under 50 searches per month? What’s your perspective on targeting zero-volume keywords? How do you know if keywords are likely to be high ROI? How do you go about interviewing yo…
…
continue reading
1
Prepare a database for your brand, company, product, service, offering & yourself - Olesia Korobka
17:12
17:12
Play later
Play later
Lists
Like
Liked
17:12
David and Olesia discuss why you should build a database for your brand, company, product, service, offering & yourself. Talking points include: What is this database for? Is this for search engines? How does it help you understand your: - own marketing positioning, - Voice - customers better. Is this what users want instead of the SERP?…
…
continue reading
1
Learn to work with large volumes of data and assess scale - with Pedro Dias
18:29
18:29
Play later
Play later
Lists
Like
Liked
18:29
David and Pedro discuss the importance of learning to work with large volumes of data and assess scale. Talking points include: AI will gradually empower content creators to produce at scale, and SEOs to analyse large volumes of data - how? It's important to know what can be automated - what can, what can’t? It's time to move past algorithm-chasing…
…
continue reading
1
How to use SEO Data to improve processes & prevent future damage - with Marco Giordano
20:05
20:05
Play later
Play later
Lists
Like
Liked
20:05
David and Marco discuss how to use SEO Data to improve processes and prevent future damage. Marco says: “Use SEO data to improve processes and prevent future damage." What SEO data are we talking about here? “Mostly Search Console data, analytics, and crawl data from a crawler like Screaming Frog. If possible, you should be integrating non-SEO data…
…
continue reading
1
Google algorithms are all about signal input - with Kaspar Szymanski
15:58
15:58
Play later
Play later
Lists
Like
Liked
15:58
David and Kaspar discuss why Google algorithms are all about signal input. Talking points include: What is signal input? How can SEOs control signal input? Google seems to issue more and more penalties all the time. Should SEOs be worried? Does Bing Search matter? Does any other search engine matter? Once the latest hype fades, what does really cou…
…
continue reading
1
Stop focusing on links and link numbers and instead, focus on strategy - Lau Miguez
16:27
16:27
Play later
Play later
Lists
Like
Liked
16:27
Lau Miguez shares with David Bain that in 2024 you should stop focusing on links and link numbers and instead, focus on strategy. Discussion points include: Why shouldn’t you focus on links and link numbers? What do you mean by focus on strategy? What does your strategy look like? How does the strategy that you recommend result in more, better qual…
…
continue reading
1
What are the key elements of getting set up with your analytics? | Krzysztof Marzec
17:58
17:58
Play later
Play later
Lists
Like
Liked
17:58
David and Krzysztof discuss the key elements of getting set up with your analytics. Talking points include: What are the key elements of getting set up with your analytics? What is your definition of a bounce rate? How do you merge analytics with Google Search Console data? How do you record user sessions with Microsoft Clarity? What metrics are yo…
…
continue reading
1
Start doing SEO testing to prove the SEO concepts you preach - Olga Zarr (SEOin2024)
16:10
16:10
Play later
Play later
Lists
Like
Liked
16:10
David and Olga discuss the importance of doing SEO testing to prove the SEO concepts you preach. Talking points include: How do you know what to test? How do you test? What software do you use? How long should tests last? How often should you test? What shouldn’t you test? What don’t you test yet, but do you intend to test in the future?…
…
continue reading
1
Strive to achieve stakeholder buy-in in an ever evolving SERP - Sally Raymer (SEOin2024)
14:49
14:49
Play later
Play later
Lists
Like
Liked
14:49
David and Sally discuss the importance of striving to achieve stakeholder buy-in in an ever-evolving SERP. Talking points include: Why is this important? Who are the key stakeholders? How do you achieve stakeholder buy-in? How do you appeal to different stakeholders? How do you continue to work with different stakeholders? How does this impact the …
…
continue reading
1
PR link building vs ‘conventional’ link building
45:49
45:49
Play later
Play later
Lists
Like
Liked
45:49
Joining David Bain to discuss the merits of PR link building vs ‘conventional’ link building are Alexandra Tachalova from Digital Olympus, Amit Raj from The Links Guy, Eva Cheng from Evolved Search and Nick Rubright from Ranko Media.By Majestic.com
…
continue reading
1
Diversify your traffic sources - with Elena Dyulgerova
16:06
16:06
Play later
Play later
Lists
Like
Liked
16:06
According to Elena Dyulgerova, it;s essential that you diversify your traffic sources in 2024. Talking points include: Where are the best sources to diversify traffic sources from? What are the most valuable sources of traffic? How does Pinterest optimization work best in 2024? Is Pinterest only for e-commerce? How does this differ by industry? How…
…
continue reading
1
Raise the status of SEO within the business – with Ash Nallawalla
17:13
17:13
Play later
Play later
Lists
Like
Liked
17:13
Ash Nallawalla from CRM911 Digital believes that SEO deserves a bit more recognition – and businesses will benefit greatly from giving SEO managers a bigger voice. Discussion points include: Where in a corporate structure should an SEO manager sit? What do they need to control? What do they need to influence? How do they manage to climb the organis…
…
continue reading
1
Ensure that SEO takes its rightful place as a strategic business function – with Helen Pollitt
16:21
16:21
Play later
Play later
Lists
Like
Liked
16:21
Helen Pollitt says that you need to ensure that SEO takes its rightful place as a strategic business function. Discussion points include: Why has SEO been traditionally been considered a marketing channel? Why is it imperative that SEO is fully integrated into design, brand, engineering, customer services and UX teams? How should a company change t…
…
continue reading
1
As an SEO you need to think like a product manager - with Gus Pelogia
19:06
19:06
Play later
Play later
Lists
Like
Liked
19:06
Gus shares that you can improve your impact by taking inspiration from how product managers operate. Gus says: “Think like a product manager." "For me, it’s about following a process of discovery, testing, and seeing whether the things that you’re doing actually have an impact or not. Let’s say you believe that you can improve indexation on a websi…
…
continue reading
1
Foster a collaborative environment to achieve success – with Montserrat Cano
16:10
16:10
Play later
Play later
Lists
Like
Liked
16:10
You can diversify your own approach and skillset, but International SEO and Digital Marketing Specialist Monsterrat Cano is a firm believer in strength in numbers. It’s foolish to work alone, she says. Discussion points include: Can every SEO collaborate - even in-house SEOs working by themselves? How do you collaborate during a - migration process…
…
continue reading
1
Learn from what's currently ranking, but offer something different with your content - Ashley Segura
17:54
17:54
Play later
Play later
Lists
Like
Liked
17:54
In this episode David and Ashley discuss the importance of learning from what's currently ranking, but offer something different with your content. Discussion points include: How do you learn what you should be ranking for? How do you learn what’s currently ranking? How do you offer something different with your content? How do you know that search…
…
continue reading
1
Start integrating video into your SEO strategy – with Sara Taher
13:43
13:43
Play later
Play later
Lists
Like
Liked
13:43
If you’re looking for a new weapon to add to your arsenal, Sara Taher from Assembly Global says that video is the way to go. She believes that this is where users and search engines are turning their attention. Sara says: “Integrate video content into your SEO strategy, be it long-form, short-form, vertical, horizontal, or square videos.” "You want…
…
continue reading
1
SEOs need to know about Performance Max ads - with Navah Hopkins
16:37
16:37
Play later
Play later
Lists
Like
Liked
16:37
Navah Hopkins believes that SEOs need to know about Performance Max ads. Discussion points include: What are Performance Max ads? What will iOS17 do for tracking and attribution of your marketing campaigns? What creative works best? Ad or landing page perspective or both? Why are they different? What does adapting content to visual first placements…
…
continue reading
1
Use multimedia to slice across channels - with Crystal Carter
21:54
21:54
Play later
Play later
Lists
Like
Liked
21:54
Crystal Carter believes that you should be using multimedia to slice across your marketing channels. Discussion points include: What do you mean by slicing? Does multimedia work for every type of content? What stage in the customer journey does multimedia content work for? Does multimedia replace content? Do you mean multimedia off site? What does …
…
continue reading
1
Befriend other marketeers and go holistic - with Izzy Wisniewska
17:20
17:20
Play later
Play later
Lists
Like
Liked
17:20
Izzy Wisniewska believes that you should befriend other marketeers and go holistic in 2024. Talking points include: What does holistic actually mean in practice? How do you unite as a marketing department in a large organisation? How does a content team, PR team, video team join forces with sEO to deliver a more effective customer experience? What …
…
continue reading
1
Know your audience, meet their search intent & ensure your content is “Helpful” - Sukhjinder Singh
18:05
18:05
Play later
Play later
Lists
Like
Liked
18:05
In this episode, David and Sukhjinder discuss the importance of knowing your audience, meet their search intent & ensure your content is “Helpful”. Discussion points include: Why is knowing your audience and meeting their search intent even more important in the age of SGE? How do you know your audience? How do you meet their intent? How do you ens…
…
continue reading
1
2024 is the year of the yearning for original, creative and well-written human content - Luke Carthy
18:18
18:18
Play later
Play later
Lists
Like
Liked
18:18
Luke Carthy believes that 2024 is the year of the yearning for original, creative and well-written human content. Discussion points include: What can humans do that AI can’t do? What’s the difference between well-written human content and AI content? What should humans stop doing and hand over to AI? How long will this be the case for? How is TikTo…
…
continue reading