Go offline with the Player FM app!
Target low volume, high ROI keywords - with Araminta Robertson
Manage episode 418347296 series 3012563
Araminta Robertson shares with David Bain the importance of targeting low volume, high ROI keywords in 2024.
Key discussion points include:
Why focus on keywords that have under 50 searches per month?
What’s your perspective on targeting zero-volume keywords?
How do you know if keywords are likely to be high ROI?
How do you go about interviewing your salespeople or conducting customer research?
What do you mean by targeting them with in-depth content?
What tools do you use to assist you with this process?
336 episodes
Manage episode 418347296 series 3012563
Araminta Robertson shares with David Bain the importance of targeting low volume, high ROI keywords in 2024.
Key discussion points include:
Why focus on keywords that have under 50 searches per month?
What’s your perspective on targeting zero-volume keywords?
How do you know if keywords are likely to be high ROI?
How do you go about interviewing your salespeople or conducting customer research?
What do you mean by targeting them with in-depth content?
What tools do you use to assist you with this process?
336 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.