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Focus on tracking the metrics that matter, most aligned to your customer’s needs - Becky Simms

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Manage episode 418683376 series 3012563
Content provided by Majestic.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Majestic.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

David and Becky discuss the importance of tracking the metrics that matter, i.e. the actions most aligned to your customer’s needs.

Talking points include:

What are the metrics that matter?

What are the metrics that don’t matter?

Is focusing on ROI and focusing on the metrics that matter the same thing?

How do you know what you should be measuring?

How can we better understand the customer journey?

How do we know what the customer’s desired action is at each stage of the funnel?

How do we get buy-in from our client to focus on the right metrics?

How does this help to direct the future strategy?

  continue reading

334 episodes

Artwork
iconShare
 
Manage episode 418683376 series 3012563
Content provided by Majestic.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Majestic.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

David and Becky discuss the importance of tracking the metrics that matter, i.e. the actions most aligned to your customer’s needs.

Talking points include:

What are the metrics that matter?

What are the metrics that don’t matter?

Is focusing on ROI and focusing on the metrics that matter the same thing?

How do you know what you should be measuring?

How can we better understand the customer journey?

How do we know what the customer’s desired action is at each stage of the funnel?

How do we get buy-in from our client to focus on the right metrics?

How does this help to direct the future strategy?

  continue reading

334 episodes

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