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Joel Stevenson | Why a Sales & Marketing Handoff is Crucial
Manage episode 358013941 series 3262645
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It’s crucial to establish a proper handoff between marketing and sales…
In this episode, Joel Stevenson shares how.
Joel is the CEO of Yesware, a leader of sales productivity software, and the former GM and founder of Wayfair’s B2B division, which he grew to several hundred million in revenue.
He’ll reveal his top insights about sales and marketing, including:
- How the channels that leads use define marketing strategies
- Top software for sales and marketing
- How to identify when parts of your sales funnel are broken
- Why data builds trust between sales & marketing
- And more
199 episodes
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