An investigative podcast hosted by world-renowned literary critic and publishing insider Bethanne Patrick. Book bans are on the rise across America. With the rise of social media, book publishers are losing their power as the industry gatekeepers. More and more celebrities and influencers are publishing books with ghostwriters. Writing communities are splintering because members are at cross purposes about their mission. An all-new season of the investigative podcast Missing Pages premieres ...
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The secrets to building a profitable membership with Mike Morrison
MP3•Episode home
Manage episode 358603788 series 2890531
Content provided by Malene Bendtsen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Malene Bendtsen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this week’s episode, I’m talking to Mike Morrison, one of the most experienced guys when it comes to designing, building, and marketing membership businesses. Mike Morrison is the co-founder of The Membership Guys and Membership Academy, the host of a popular podcast, international speaker, and author of two bestselling books. He has also been featured on the likes of Social Media Examiner, Huffington Post, and Net Magazine. In this episode: How Membership Guys came about The Apple app content marketing strategy The difference between membership sites and online courses Do you need to have an audience before launching? From audience to devoted community The number one factor that drives profitability The fallacy we struggle to accept The most transcendent moment of a membership owner Beyond the sale: The marketing flywheel Mike's #1 tip to make marketing human How to not lose sight of the person in front of you
…
continue reading
Hosted on Acast. See acast.com/privacy for more information.
50 episodes
MP3•Episode home
Manage episode 358603788 series 2890531
Content provided by Malene Bendtsen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Malene Bendtsen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this week’s episode, I’m talking to Mike Morrison, one of the most experienced guys when it comes to designing, building, and marketing membership businesses. Mike Morrison is the co-founder of The Membership Guys and Membership Academy, the host of a popular podcast, international speaker, and author of two bestselling books. He has also been featured on the likes of Social Media Examiner, Huffington Post, and Net Magazine. In this episode: How Membership Guys came about The Apple app content marketing strategy The difference between membership sites and online courses Do you need to have an audience before launching? From audience to devoted community The number one factor that drives profitability The fallacy we struggle to accept The most transcendent moment of a membership owner Beyond the sale: The marketing flywheel Mike's #1 tip to make marketing human How to not lose sight of the person in front of you
…
continue reading
Hosted on Acast. See acast.com/privacy for more information.
50 episodes
All episodes
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