A bootstrappers podcast for founders, entrepreneurs, visionaries and dreamers who are building businesses from the ground up without the taking on debt or selling equity. Here we cover marketing, sales, organization and mindset issues that matter to you
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The human touch
MP3•Episode home
Manage episode 358847010 series 1141521
Content provided by The Shift Control Sales Podcast and Shift Control. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Shift Control Sales Podcast and Shift Control or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
A busy time of year for many businesses as they close off 2023 and gear up for 2024. By the end of March 2023, 5 of my customers will have activated significant campaigns to target new business across the North of Ireland - from completely different sectors. Great to see sales and marketing teams working together for that common goal - I have always been an advocate of collaboration but sometimes I get scared by the amount of data that drives all activity - surveys, traffic analytics, predictive behaviour, and, and, and... People. One of the 4 Ps from back in the day. Isn't that what it's all about? When should the Human touch come into play in your business development activities?
…
continue reading
143 episodes
MP3•Episode home
Manage episode 358847010 series 1141521
Content provided by The Shift Control Sales Podcast and Shift Control. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Shift Control Sales Podcast and Shift Control or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
A busy time of year for many businesses as they close off 2023 and gear up for 2024. By the end of March 2023, 5 of my customers will have activated significant campaigns to target new business across the North of Ireland - from completely different sectors. Great to see sales and marketing teams working together for that common goal - I have always been an advocate of collaboration but sometimes I get scared by the amount of data that drives all activity - surveys, traffic analytics, predictive behaviour, and, and, and... People. One of the 4 Ps from back in the day. Isn't that what it's all about? When should the Human touch come into play in your business development activities?
…
continue reading
143 episodes
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