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Ep 2.5 5 Bad Habits That Are Killing Your Online Presence
Manage episode 359228904 series 3317453
In this episode of SEO Unfiltered, Genny and her friends talk about giving your website that big spring cleaning that it probably desperately needs. But, in order to do that, we’re going to have to come face to face with our own bad marketing habits.
In case you’re looking for spoilers, here are the five bad habits Genny and the gang talk about on today’s episode:
- Putting off content
- Not setting up your GA4
- Avoiding change (especially when it comes to AI, automation, and machine learning)
- Not having a company style guide
- Not setting up your tagging correctly
Genny then discusses the bad habit of procrastinating on content creation and how it affects search engine optimization. She emphasizes the importance of publishing content regularly and how it directly affects search queries. Genny then talks about the upcoming transition to GA4 and how it will soon be the only Google Analytics tool available.
She brings in Alan, the reporting expert, to explain why Universal Analytics is being replaced and why companies need to start using GA4 before the sunset date. Genny concludes by stressing the importance of tracking web traffic and not ignoring its value.
Also featured in this episode is a cast of furry friends who had plenty to say on the subject (we did our best to edit out their input but sometimes they brought up some pretty good points):
- Oscar “Bad-Ass” Barker
- Kiwi the Toy Destroyer
- Boneca the Snorer
Further Reading
Ep 2.4: Is AI-Generated Content Ready for the World?
Ep 2.3: AI and the Future of Marketing with Jo
S02 E01: Why It’s So Hard to Produce Great Content These Days
Top 5 Helpful Google Analytics 4 Setup Tips
Ep 05: The 401 on PPC with Mohamed Amine Lakaab
Sunsetting Universal Analytics: Why You Should Start Preparing for 2023
Support your fellow marketing geeks! Follow us on Twitter, Facebook, and Instagram @GeekyTechGeeks for all things SEO and advertising related—and while you're at it, why not subscribe, like, and follow us on Apple Podcasts, Spotify, Stitcher, or wherever you listen to your favourite shows.
Have any questions you want answered on the show? Email us at contact@geekytech.co.uk.
Thanks for listening 🤓
20 episodes
Manage episode 359228904 series 3317453
In this episode of SEO Unfiltered, Genny and her friends talk about giving your website that big spring cleaning that it probably desperately needs. But, in order to do that, we’re going to have to come face to face with our own bad marketing habits.
In case you’re looking for spoilers, here are the five bad habits Genny and the gang talk about on today’s episode:
- Putting off content
- Not setting up your GA4
- Avoiding change (especially when it comes to AI, automation, and machine learning)
- Not having a company style guide
- Not setting up your tagging correctly
Genny then discusses the bad habit of procrastinating on content creation and how it affects search engine optimization. She emphasizes the importance of publishing content regularly and how it directly affects search queries. Genny then talks about the upcoming transition to GA4 and how it will soon be the only Google Analytics tool available.
She brings in Alan, the reporting expert, to explain why Universal Analytics is being replaced and why companies need to start using GA4 before the sunset date. Genny concludes by stressing the importance of tracking web traffic and not ignoring its value.
Also featured in this episode is a cast of furry friends who had plenty to say on the subject (we did our best to edit out their input but sometimes they brought up some pretty good points):
- Oscar “Bad-Ass” Barker
- Kiwi the Toy Destroyer
- Boneca the Snorer
Further Reading
Ep 2.4: Is AI-Generated Content Ready for the World?
Ep 2.3: AI and the Future of Marketing with Jo
S02 E01: Why It’s So Hard to Produce Great Content These Days
Top 5 Helpful Google Analytics 4 Setup Tips
Ep 05: The 401 on PPC with Mohamed Amine Lakaab
Sunsetting Universal Analytics: Why You Should Start Preparing for 2023
Support your fellow marketing geeks! Follow us on Twitter, Facebook, and Instagram @GeekyTechGeeks for all things SEO and advertising related—and while you're at it, why not subscribe, like, and follow us on Apple Podcasts, Spotify, Stitcher, or wherever you listen to your favourite shows.
Have any questions you want answered on the show? Email us at contact@geekytech.co.uk.
Thanks for listening 🤓
20 episodes
All episodes
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