09 - De-risk Your Investment in Partnerships: How PandaDoc is Finding Predictable & Scalable Revenue | Keith Rabkin
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On today's episode, Keith Rabkin, CRO of PandaDoc, dives into how he's applying the principles outlined in Geoffrey A. Moore's book Zone To Win to ensure the long-term success of partnerships.
He explains the four key roles needed for a successful partnership program and how ignoring partnership opportunities can cause businesses to miss out.
He shares the importance of the Zone to Win framework and how it has helped Panda Doc incubate its program.
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20 episodes