Welcome to The Sell[ing] Together podcast with Jessie Shipman. If you’re frustrated with the roadblocks you’re hitting as a sales person today, don’t worry, you’re not alone. Cold calling is harder than ever, cold emails have more restrictions, and buyers are informed. We will embark on a journey to discover a new approach to sales that works with buyers to build trust and solve problems efficiently. This is an opportunity for sales playbooks to evolve. Each episode will feature an expert gu ...
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Join me for a weekly drop covering all things PartnerOps, with a backlog from my days running 'Behind the SaaS.' Jump in, get connected, and let's push for higher standards! - Getting Started in Partner Operations - Career Growth and Future Direction: Pushing for More Opportunities - Facets of Partner Ops: RevOps, MarketingOps, Sales Ops, Enablement, and more! - Partner Ops as a driver of Partner Experience - Partner Tech! What's here, what's not, and where it's going - Partner Architecture ...
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1000 Downloads Later: Where Have We Been and Where are We Going?
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Life Happens: An Update and Gratitude from Aaron Howerton In this episode, I provide an update after a three-month hiatus, sharing personal and professional challenges that led to the break. Despite the pause, the podcast has surpassed a thousand downloads, which I credit to loyal listeners and the occasional new audience member that seems to conne…
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This week we take another stroll down PartnerOps lane and hear from Wendy Wen! Wendy got started in PartnerOps just over a year ago at Pigment and is now on the verge of hiring her first intern. Although new to PartnerOps, Wendy brings the kind of background that makes for a great leader in the space. Tune in to learn more about: A few of the place…
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Rehash: CRM for Partnerships - Announcing Partner Foundations!
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This week, I'm taking a play from "Stuff You Should Know" and I'm going into the archives to pull back a 'classic' - CRM Foundations for Partnerships! UNLIKE my para-social friends Chuck and Josh, however, I'm calling it a 'rehash' because I'm not just cycling up the old content. I've pulled it out for an update and tied it a pretty big announcemen…
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This week we're circling back to PartnerOps and introducing everyone to Ashely Ortega on her podcast debut! Ashley recently received her THIRD promotion within Partner Operations at Klaviyo and was kind enough to join me to celebrate! We also discuss her trajectory from Channel Operations Analyst to her new role as Senior Manager, Partner Operation…
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Partner Leader: Antonio Caridad (PartnerOps is Critical!)
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Antonio is currently the Senior Director of Channel Programs at Megaport where he's been building and expanding the partner foot print for nearly 3 years. Before that, he cut his teeth at a global powerhouse called IBM (maybe you've heard of them?). Today, Antonio and I basically realize we need more time to go through a few more things. BUT... in …
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Last week (because #life after #SKO sickness has delayed everything), one of my favs joined me to share insight into her journey as a Partner Tech Founder and a few other things, such as: Who is "Bluey" really made for? An unreasonable amount of time discussing how long we've known each other Jessie's journey as a tech founder from initial launch t…
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This week it's early stage partnerships with Adam Pasch! Adam brings several years experience with early stage program development as well as a deep background in public sector partnership work. He was kind enough to jump over from our time on Literal Scratch and join me for a 1-1 where we covered: His background and 'qualifications' to level set t…
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This week we circle back to Tech Founders and I'm very excited to drag my friend and founder Rob Rebholz onto the podcast. In this episode: Rob describes Superglue and it's value in building bridges between Partners and AEs Discussion on the importance of integrating technology to assist sales and partner teams more effectively, focusing on real-ti…
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This week I'm thrilled to have my friend Mollie Bodensteiner join us to discuss the connection between PartnerOps and RevOps. We didn't cover everything I wanted to cover, but we did manage to chat about: The evolving definition and significance of Partner Ops roles. The evolution of operations at Deel, where we first ran into one another How Partn…
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ISVs & Ops: Linkon Axon (Arys Consulting)
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Welcome to a new episode of Partner Ops Partner. This week, we're excited to feature Linkon Axon from Arys Consulting and a conversation around ISVs and Partner Ops. In this episode... The role of Independent Software Vendors (ISVs) in the fintech sector. Managing partnerships in both hardware and software domains. The significance of Partner Opera…
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Kick back with a drink and get to know a fellow Ops professional! This week I'm very excited to introduce everyone to Kim Stagg, a relatively new friend that is now also acting co-founder for PartnerOps Partner as we forge into a new year! Kim has, count it, nearly 20 years in Channel, with the last several being dedicated to the Channel Ops functi…
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Tech Founder Chat: Kenny Browne at Partner Fleet
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This week, a conversation with Kenny Browne! A few caveats about the episode before we dive in... We recorded a while back so this isn't a bonus episode - it actually convinced me to shift focus for this year and do more of this work. Stay tuned for the report mentioned - it should land any day on Partner Fleet's social media channels. The 'In-App'…
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Welcome to 2024 and a new agenda for PartnerOps Partner! This is, hopefully, one of the few if not the only episode of the season in which you have to listen to just me rambling for 10-12 minutes. In this episode: A new website for PartnerOps Partner - sign in required?! A new co-founder for PartnerOps Partner A new format for the PartnerOps Partne…
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Welcome.... to the season 2 finale episode. I'd love to say it's chock full of lots of goodies but the reality is that it's actually a double episode that's still only 12 minutes long. In this episode: Week 12 Summary: Wrapping up the 90 days PartnerOps Partner - Big things coming in 2024 (for me anyway) Did I find a partner in this endeavor? Wishe…
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I'm nearly two weeks late, but there's good reasons, and I talk about them in this episode. I also talk about: How my diagnosis has impacted my understanding of myself How ADHD has impacted my career to date Different coping mechanisms for achieve success anyway How success still didn't feel like success because #impostersyndrome The impact of fina…
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This week has been on hell of a long month. I'm late to publish, went too long, and am simply grateful that I get to take on such a vain project. This week: Stats: Crossing 1200+ downloads across two platforms The Twist: Mindset from IC to Influence and back The Twist: Unexpected results for this post on LinkedIn ADHD Diagnosis! For reals though...…
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Week 9 brings a birthday for my sister who will always and forever be older than me - thankful for small blessing, #amiright? Professionally, week 9 brings real control in my position over what's coming. In this episode I'm talk (i.e. ramble) about: Ownership v. Control Slowing down v. running fast Prioritizing relationships The tension between wha…
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Week 8 represents the first 60 days of the new role! In this episode: The difference in 30 and 60 day summaries The audience and purpose for this content What's included in the 60 day review? My internal battle with pointless content Content creation as a learning tool PartnerOps as a career - we need more direction! Events I'm working in Thanks an…
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Every record a podcast and then... forget to publish it? Welcome to Week 7: Influence, published one week late! Let's think of it like a bonus episode after a well-deserved week off? Everyone taking a new job has to take on the effort to rebuild their influence in a new organization. Building influence takes a variety of skills and is often the cri…
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This week is a pretty clear transition to fully owning my role and work effort. It's where the rubber meets the road for blending the narratives that already exist with the story I want to tell. This week: Recognizing historical cognitive bias Project ownership and influence Kicking off a Listening Tour The value of qualitative research Musings on …
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This week I get to be on-site for an off-site with my team and the rest of the Partnership organization at Samsara! The big challenge for me - distilling my 'vision' for Partner Experience into a 30 minute presentation for my team. What's the foundational assumption for building Partner Experience? Viewing the partner tech stack as a 'Product' The …
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This is week four of a multi-week series following my first 90 days in a new role dedicated to PartnerOps and Experience. Subscribe today to follow along and check out the historical episodes to get caught up! Four weeks already - next week I go onsite! But.. what about my 90 day plan? This week's focus: Small Wins. Literally taking a chapter from …
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Following last week's discussion around junior v. senior roles, this week is a focus on the transition from onboarding to ownership. In this episode: The end of structured onboarding content The big things left on my 'onboarding' plate How I maybe should be using 'The First 90 Days' as a resource The value of workflow! My Priorities for week 3 Grat…
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Week 2 is all about... doing the same thing in new directions. That's right - still building connections and leaning in this week just toward new learnings. Tune in to hear my ramblings on: My tendency to run fast Slowing down to build relationships Respecting what's already here The difference in junior v. senior ops roles The difference in rampin…
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This is it! The first week of the new role! I'm excited and a little anxious, but mostly excited because I really do enjoy change when it's time. This week I cover: The general outline of the next 3 months of episodes covering my first 90 days in a new role What I will and won't be talking about (hint: proprietary stuff is off the table!) Connectio…
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WHAAAAAAT?!?! Yes, that's right. After a brief 10 month stretch I've accepted a new role at a new company and I'm leaving Atlassian! "But Aaron..." , you scream into the darkness, "why would you leave Atlassian right now?! You're less than a year in, you're about to vest stock, the economic market is nuts, the benefits are great, and you keep talki…
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Last week I stumbled across a dream job in Partner Experience and quickly went about getting an interview. Within two days I got into a screener with the recruiter in spite of 900 applicants ahead of me. 15 minutes later I was out of the running. So.. what happened? What did I lack? Where do I go from here? More than that...what does it take to shi…
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Who's the audience for Partner Ops professionals?
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This week I focus on understanding who the audience is for PartnerOps content. I'm still turning over the implications for how it impacts what I do professionally but also what it might mean for others and the continued evolution of the role. At the end of the day, we as PartnerOps professionals have to get deeper understandings of how our efforts …
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19 - Use Overlap Data to Hit Quota | Ashley Coghill
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Ashley Coghill, AE at Seismic, discusses her career journey and how she’s been able to boost her pipeline in the recent economic climate using partners. Jessie and Ashley discuss overlap and intent data. They talk about how to get access to it and what to do with it once you’ve got it. Ashley shares strategies that have been working for her, such a…
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18 - The Access Problem In Sales (And How to Solve It) | Ed Porter
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Ed Porter is a fractional CRO. He discusses experimenting with GTM strategies, onboarding partners, and partner incentivization structures. Ed emphasizes the value of being where your customers are and investing time and money into partners.By Jessie Shipman
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Turning Down a Job - Did I Miss a $50k Raise?!
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I recently turned down a job offer and recently learned the top range may be $30k higher than the offer I received - did I miss out on a $50k raise?! Probably not, but it got me thinking about the process and all the things I maybe did wrong that lead to my own decision to walk away from a leadership role with a team in a pre-PRM organization (yes.…
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This week, details on the inflection point I'm facing and where I'm going from here. Topics include: A summer break for weekly article generation The future of the podcast (hint: interviews!) Masterclass Service Offerings Community Stay tuned because the podcast isn't going anywhere and will hopefully get a little better. Got questions, feedback, o…
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17 - Enterprise Co-Sell Motions | Rachel Schaeffer
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Rachel Schaeffer, Managing Director Global Partnerships, joins the show to discuss the AWS ecosystem, building trust with AWS reps, and understanding the nuances at play in transactions taking place through a large ecosystem. She shares how she’s honed her ability to build trust and rapport with customers and partners and reminds the audience how p…
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16 - Customer-Led Partnerships | Sean Adams
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Sean Adams, Head of Sales and Partnerships at iorad, talks customer insights. iorad was bootstrapped, which has allowed it to aim for reasonable growth while keeping customers front and center. Sean reveals the incentivization structure he uses for his sales team as well as his perspective being a smaller company partnering with larger ones.…
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You need an Account Mapping strategy. That means you need a vendor. This week - a guide to selecting that vendor! Gather the Stakeholders Readiness Check Validate the Strategy in Advance Vetting the Vendors Get the full guide online via LinkedIn or through my friends at PartnerHacker. Need help picking a vendor? Reach out at aaron@partneropspartner…
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This week - we explore the challenges faced by Partner Ops professionals and their reliance on CRM systems that aren't designed for their needs. Maybe it's time to drop the CRM? CRMs are't designed for Partnerships out of the box. Heavy customizations create highly sensitive and unique environments. Integrations continually add dead weight to CRM i…
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15 - Fostering Trust Through Automation | Rob Rebholz
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Rob Rebholz, co-founder and CEO of Superglue, joins the show to discuss fostering trust through automation. Superglue blurb Rob and Jessie discuss gamification of incentives, touch-points throughout the customer life cycle, gaining trust with AE’s, and other key topics.By Jessie Shipman
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14 - Avoiding Outreach Pitfalls with the 'Earn the Right' Methodology | Leslie Venetz
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Leslie Venetz, founder of Sales Team Builder, joins the show to talk about personalization. During our conversation, Leslie explores the significance of personalization in outreach and how it plays a crucial role in capturing prospects' attention. Discover actionable strategies and proven techniques that will help you stand out in today's competiti…
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This week it's back to tactical advice on how to start managing Partner Experience! The topics are riveting and include whiz-bangers like: What to track about the tech stack Mapping the Stakeholder Journey Casting a Vision and Securing Buy-In Coordinating the Roadmap The Daily Grind Summary: Everyone is in Partnerships. Next week I'll be returning …
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13 - Revenue Roadmap: 10 Years of Driving Growth Through Partnerships | Mike Head
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Mike Head, CRO at impact.com, joins the show today to discuss impact.com’s long-running partnerships strategy. 13 years in, partnerships account for more than half of impact.com’s revenue. As Mike says, “Don’t try to boil the ocean with metrics.” He shares a handful of key metrics he would aim toward. Mike shares his perspective on the evolution of…
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In this episode, we (okay I) talk about who should "own" the concept of Partner Experience in a company. We'll (okay.. again... I) will cover: A summary of last week in case you missed it! How I used Descript and ChatGPT to help generate my content this week (hint - it wasn't perfect) The way several other roles are tied to Partner Experience and w…
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12 - Ops Problems: Why Sellers Don't Use Partner Leads | Aaron Howerton
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Aaron Howerton, Senior Channel Business Operations Architect at Atlassian, joins the show to discuss how partner operations can support partner enablement. If enablement is the environment through which people change their behavior, getting the right processes in place is vital to helping people succeed when selling together. We outline how you can…
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Why You Need a Vision for Partner Experience
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Partner Experience is more than a buzzword - it's a critical element of your Ecosystem planning. This week's podcast dives three main 'Why's for establishing a Vision for Partner Experience, discussing: Partners are customers Layered relationships create complexity Intentional effort and thought needed to manage complexity Partners are foundational…
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11 - Standing Out From a Crowd of Sellers: How Collaborating with Partners Boosts Sales | Marco De Paulis
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With more than seven years of experience in partner programs, today’s guest has seen it all. From working in the Shopify ecosystem to consultative selling, Marco De Paulis has honed his curiosity when it comes to partner ventures. After working in a few agencies (who’d utilize partners through their tech stack in their service offerings), Marco swi…
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I love Partner Tech. After years in SaaS I feel like I'm finally found a 'niche' of the industry where I 'get' the point and 'see' the roadmap. This week in formerly Behind the SaaS, now PartnerOps Partner, thoughts on my Partner Tech Dream State. I rant about... PartnerOps as the foundation of truly great Partner Experience The state of PartnerOps…
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10 - The Homie Advantage: How a Simple Idea Became a Thriving Tech Community | Jared Robin
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Today we’re joined by co-founder and CEO of RevGenius Jared Robin. During COVID, Jared was ready for his next adventure. He had worked in the tech and start-up spaces for years and felt a lack of a truly useful and helpful neutral meeting ground for passionate professionals in those arenas. He had also run a fashion magazine for years that curated …
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This week we clarify the purpose of Partner Ops - delivering strategic value. That's it - skip the episode if you want because that's what we talk about or listen in for a reminder of what you already want/believe. Upcoming Changes/Housekeeping I got a new mic! Audio quality is improved Defining Partner Ops as a Strategic Role Strategic Mindset = A…
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09 - De-risk Your Investment in Partnerships: How PandaDoc is Finding Predictable & Scalable Revenue | Keith Rabkin
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On today's episode, Keith Rabkin, CRO of PandaDoc, dives into how he's applying the principles outlined in Geoffrey A. Moore's book Zone To Win to ensure the long-term success of partnerships. He explains the four key roles needed for a successful partnership program and how ignoring partnership opportunities can cause businesses to miss out. He sh…
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Partner Experience is Shifting (AI & LLM Models)
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I'm back at it this week with a personal revelation after gettin gmy own project stood up with the help of ChatGPT after literally MONTHS of beating my head against a wall looking for help and thinking about it. Meet OSCAR: www.oscartech.co How does this story of AI generation impact Partner Experience? Listen in to find out! In this episode: The g…
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08 - The Marriage Analogy: How Business Partnerships Differ and Ways to Prepare for the Unexpected | John Jankowski
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After working in sales and sales leadership for more than thirty years, John Jankowski took the leap to start his own practice. Via Sales Xceleration, he is able to be a fractional VP of Sales for various organizations. His deep experience in corporate sales as well as his current vantage point getting to see into multiple organizations puts him in…
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