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Why You Need a Vision for Partner Experience
Manage episode 361691267 series 3423055
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Partner Experience is more than a buzzword - it's a critical element of your Ecosystem planning.
This week's podcast dives three main 'Why's for establishing a Vision for Partner Experience, discussing:
- Partners are customers
- Layered relationships create complexity
- Intentional effort and thought needed to manage complexity
- Partners are foundational
- Essential for business growth and scaling
- Important for company planning, especially in software companies
- Informed decision-making
- Avoid making decisions in a vacuum
- Example: PRM acquisition and deal registration
The episode explores how building a solid Partner Experience foundation from day one can help businesses scale effectively and efficiently, ultimately attracting top partners, talent, and investors.
Next Week: Who Owns the Partner Experience?
Read this on the weekly Newsletter!
Aaron Howerton
www.linkedin.com/in/aaronhowerton
www.partneropspartner.com
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