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12 - Ops Problems: Why Sellers Don't Use Partner Leads | Aaron Howerton
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Aaron Howerton, Senior Channel Business Operations Architect at Atlassian, joins the show to discuss how partner operations can support partner enablement. If enablement is the environment through which people change their behavior, getting the right processes in place is vital to helping people succeed when selling together.
We outline how you can leverage specific tools as a BDR or AE if your company doesn’t have proper partner operations yet. We emphasize the importance of finding ways to gather metrics when proving out a partner program, even if you have to create systems around gathering metrics that won’t scale.
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