The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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256 – The No.1 Reason That Product Businesses Fail
Manage episode 360056835 series 2483891
Content provided by Kate Hills. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kate Hills or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Do you know what the no.1 reason is that product businesses fail? It's not legal problems, it's not finance problems, it's not even marketing problems. In this episode, you'll find out what it is, and how to avoid it.
You'll learn:
- Why everything starts with the customer [03:47]
- The reasons why getting your target customer right will help your business [06:09]
- How knowing your ideal customer can help to develop a good partnership with a UK manufacturer [08:01]
Stay in Touch
British Brand Accelerator - A 6-month group programme for small businesses who want to manufacture and sell profitable UK-made products.
Join Make it British - become a member of our community and promote your business in our directory or UK-made brands and manufacturers
Make it British on YouTube - subscribe to my YouTube channel to watch many of the podcast episodes as videos.
Enjoyed this podcast? I also have a private podcast called 'British Brand Bedrock'.
The British Brand Bedrock private podcast feed answers more than 30 of your most commonly asked questions on starting and growing a British-made Brand.
Subscribe to British Brand Bedrock here
Mentioned in this episode:
302 episodes
Share
Manage episode 360056835 series 2483891
Content provided by Kate Hills. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kate Hills or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Do you know what the no.1 reason is that product businesses fail? It's not legal problems, it's not finance problems, it's not even marketing problems. In this episode, you'll find out what it is, and how to avoid it.
You'll learn:
- Why everything starts with the customer [03:47]
- The reasons why getting your target customer right will help your business [06:09]
- How knowing your ideal customer can help to develop a good partnership with a UK manufacturer [08:01]
Stay in Touch
British Brand Accelerator - A 6-month group programme for small businesses who want to manufacture and sell profitable UK-made products.
Join Make it British - become a member of our community and promote your business in our directory or UK-made brands and manufacturers
Make it British on YouTube - subscribe to my YouTube channel to watch many of the podcast episodes as videos.
Enjoyed this podcast? I also have a private podcast called 'British Brand Bedrock'.
The British Brand Bedrock private podcast feed answers more than 30 of your most commonly asked questions on starting and growing a British-made Brand.
Subscribe to British Brand Bedrock here
Mentioned in this episode:
302 episodes
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Similar to Make it British Podcast
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
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…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
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…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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continue reading
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