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014: Founding Startups, Fractional CMOs, and Facing ChatGPT with Mosheh Poltorak
Manage episode 361082469 series 3436548
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Mosheh has done marketing for many startup businesses over the years and has learned a lot from those experiences. He now runs a fractional CMO firm (don’t worry, we define what that means) and is pushing the use of ChatGPT and AI as powerful tools in the marketing world. In this episode, he also tells us his key tactic for a successful mentor relationship.
Episode Highlights:
- Mosheh has worked for many startup companies over the years, from a virtual currency startup to a software and medical device company. He always envisioned himself in that working environment, the entrepreneurial one. After passing on neuropsychology and legal as potential career paths, he landed on marketing. He appreciates how it blends together left and right-brained thought work.
- For him, a mentor is someone who has experience in the career you are in and can help guide you in your path. Scheduling, planning, and adhering to a one-on-one meeting with your mentee is imperative to a successful relationship. A mentor should also diplomatically give honest feedback in a way that is direct and truly helpful. Finally, mentors should be open to feedback from their mentees and truly implement change based on that information.
- Mosheh believes ChatGPT and AI are powerful tools at our disposal. They will be abused like all tools before them, but they can be used responsibly to improve efficiency and performance for almost every business. We need to focus on being human and learning to work with AI because we are humans, and it never will be.
Episode Links
- Mosheh - LinkedIn
- Mosheh - Twitter
- Grwth.co
- Product Market Fit Podcast
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