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63. Daniel Tejada: Creating A+ Content That Drives Amazon Growth
Manage episode 361252738 series 3443132
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Tired of seeing poor conversion rates on your Amazon listing that is slowing sales and driving PPC costs up?
Don't worry, we've got the solution you need in this exciting new episode of the Brand Builder Show!
Our special guest, Daniel Tejada from Straight Up Growth, will reveal the secrets behind Amazon A+ Content and how it can revolutionize your Amazon listings.
Together, we'll dive deep into how optimizing your A+ content can lead to improved conversion rates, turning casual browsers into loyal customers.
Daniel will also guide you through conducting research that uncovers the secret sauce for creating high-performing listings.
Plus, we'll explore how listing images and A+ content work in harmony to grab attention and boost sales.
Don't miss this insightful episode that will help you rise above the competition and take your Amazon sales to new heights!
Episode Links
- Connect with Daniel on LinkedIn
- Check out Straight Up Growth
Talking Points
00:00 Introduction to Guest: Daniel Tejada
01:14 Background of Daniel
02:26 Daniel’s favorite five
06:44 PPC Strategy and how it has changed over the years
11:03 A Plus content and its importance on Amazon
12:36 Mobile vs Desktop optimization for A Plus content
14:57 Research process for A Plus content and brand analytics
17:55 Competitor comparisons
19:47 Listing images and conversion rate
21:08 Tips on mobile friendliness and inspiration brands
23:58 Successful Amazon advertising strategy in 2023 and campaign strategies
28:57 Future of PPC
30:58 Tips for Amazon sellers
31:45 PPC Tools vs Manual
32:30 Where to find Daniel
99 episodes
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