[#234] 14 Ethical Marketing Strategies: Sales Tactics Without Manipulation

BROJO: Confidence. Clarity. Connection.

Join my free group coaching program for confidence and integrity here: https://theinspirationallifestyle.com/the-integrity-army-free-group-coaching-with-dan-munro/ I’ve built a profitable coaching business since 2013 based on my brand of honesty and integrity. Naturally, in the beginning, this caused me some conflict and ethical dilemmas when it came to sales. The marketing tactics and strategies I was taught often conflicted with my values. I was told to create scarcity even when there was abundance. I was pressured to give time constraints even when there was plenty of time. I was advised to dig into my client’s pain points when they were already suffering enough. I thought, “Surely there’s a way to sell my coaching and products without selling my soul! There must be a way to make my sales targets without being salesy, or pushy, or manipulating in a harmful deceitful way.” Thankfully, there is. Selling doesn’t have to include manipulation, game play, seduction, lies, pressure, neediness, cut n paste tactics, focus on money, or selling something you don’t fully believe in. In this article, I’m going to give you my top tips on how to sell through value-based and relationship-based methods that ensure your client always gets a good deal and you’re honest and transparent throughout the entire process. Not only is this good for your soul, it’s actually super effective in creating trust-based long term relationships with clients who never feel buyers-remorse, never feel pressured or tricked, and always come out of it better than they went in. Timestamps: 0:00 Intro 02:51 Give freely to create leads 08:43 Explore with them 11:22 Only monetize the main thing 12:58 See it from their perspective 14:36 Be transparent about your goals 17:33 Statements not questions 18:54 Take your time slow down 22:45 Collaborate on solutions 25:18 Slow down on a yes 28:49 Focus on long term relationships 34:00 When it's time sell shamelessly 36:53 Stay in touch 39:00 Constantly collect feedback 40:43 Conclusion and next steps 22:47 Collaborate on solutions 25:18 Slow down on a yes 28:49 Focus on long term relationships 34:00 When it's time shamelessly sell