Artwork

Content provided by ThePublicRelationsPodcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ThePublicRelationsPodcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Mastering Modern PR: Diversification, MarTech Mastery, and the Art of Storytelling?

18:29
 
Share
 

Manage episode 363381353 series 3241047
Content provided by ThePublicRelationsPodcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ThePublicRelationsPodcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Will these things be the future of PR? Diversification, Martech mastery... and storytelling?

In this episode, I talk to Damian Frances, a journalist who studies PR and comms.

Damian is also the Editorial Director of Mumbrella, the organisers of CommsCon 2023, the biggest PR-focused event in Australia. He invited The Public Relations Podcast along to the recent event in Sydney.

Once the sessions were over, we sat down for a chat to discuss what we had heard.

The conversation moved from fax machines and press clippings to modern strategies involving diversification and digital. We look at how the general mindset around marketing is likely to change. We look at PR and the problem of measurement with MarTech and how that will help but also talk about the problem of agreeing on measurement standards. And, we talk about this event and how it is helping to inspire people for the future of PR.

  continue reading

113 episodes

Artwork
iconShare
 
Manage episode 363381353 series 3241047
Content provided by ThePublicRelationsPodcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ThePublicRelationsPodcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Will these things be the future of PR? Diversification, Martech mastery... and storytelling?

In this episode, I talk to Damian Frances, a journalist who studies PR and comms.

Damian is also the Editorial Director of Mumbrella, the organisers of CommsCon 2023, the biggest PR-focused event in Australia. He invited The Public Relations Podcast along to the recent event in Sydney.

Once the sessions were over, we sat down for a chat to discuss what we had heard.

The conversation moved from fax machines and press clippings to modern strategies involving diversification and digital. We look at how the general mindset around marketing is likely to change. We look at PR and the problem of measurement with MarTech and how that will help but also talk about the problem of agreeing on measurement standards. And, we talk about this event and how it is helping to inspire people for the future of PR.

  continue reading

113 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide