Best ThePublicRelationsPodcast Podcasts (2024)

1
How Niche PR Agencies Can Win Big Against the Giants 14:51

4h ago14:51

14:51

Mike Mejer has cornered a niche PR market in the United States with his firm GreenLaneCommunication.com By doing so, he's made his agency a go-to agency on the topic, allowing him to compete with and beat major industry giants. In this short episode, we get a taste of how he did it. We also talk about the challenges of working in a highly regulated…

1
PRBites - Getting on Reddit? 9:02

11h ago9:02

9:02

PRBites for Tuesday 13th August ✅ TUESDAY’S FOCUS: - Getting on Reddit - Nicheing to beat other major PR agencies - Lessons from the Olympics

1
PRBites - Pitching PR services and more 11:08

5d ago11:08

11:08

Did you know PR reduces the risk in marketing? In fact, according to one story I spotted, it hugely reduces the risks of spending money on the wrong things. Also today - Limiting who you are prepared to work for so you gain more clients - And....our celebrity has got into trouble again!

1
PRBites - Making Things True 14:05

7d ago14:05

14:05

✅ TUESDAY 6th Aug FOCUS:- - Why did an athlete at the Olympics go viral? - What film reviews and modern YouTube can teach us about truth "making"? - What would you do with our fictional celebrity today? More at ThePublicRelationsPodcast.com

1
PRBites - 1st Aug 24 - AI for YouTube 11:02

30d ago11:02

11:02

✅ THURSDAY’S FOCUS:- - It seems CMOs need PR people but aren't calling it PR- Can you use AI to create thumbnails for YouTube? I've tried it.- And the power of "newsjacking" More at ThePublicRelationsPodcast.com

1
Jim MacCarthy Part 3 - No holds barred comms 13:55

1M ago13:55

13:55

So many of the comms conversations I read online are based on what we would like to be reality rather than what is reality. Listening back to a conversation I had recently, I found myself drawn in by the bluntness of a chat. This wasn't about textbook PR but about what this person's team are actually doing in difficult comms environments. Jim works…

1
PRBites - Why good press relations are not enough 13:08

24d ago13:08

13:08

It's PRBites from The Public Relations Podcast for 30th July 2024 - Good relationships are not enough to get coverage - Why you shouldn't stop blogging yet - Why a good pitch starts with a social media post

1
When the public turn against you - Part 2 14:50

1M ago14:50

14:50

Do you stand and fight with every PR technique in the book, or release a watered-down statement when the public narrative goes against you? In part 2 of my chat with Jim McCarthy from CounterPoint Strategies LTD, we discuss some of the ways organisations can fight back and how perceptions of "media" and the public are changing the options available…

1
PR Technique - When the press turn against you 11:01

2M ago11:01

11:01

If you want good coverage, cosy up to reporters. That's the conventional wisdom in Public Relations, right? But what do you do when that's not working? Jim McCarthy from CounterPoint Strategies LTD takes on clients where a negative narrative has often developed around them. To understand Jim's approach, you need to see (or listen) to the two parts …

1
BONUS 3 - PRBites 11th July 11:19

2M ago11:19

11:19

Here's the 3rd and final reading of the PRBites Newsletter. It's packed with tips, ideas and headspace stuff to help you put comms in perspective on tough days. I thought I would share these as test episodes to see if you like them. Listen, don't listen. It's up to you! If I see people engage, I'll do more.…

1
BONUS - 10th July - PR News Roundup 13:12

2M ago13:12

13:12

Another special episode of PR techniques, observations and news from the comms/PR with ideas you can use. It seems my test episode the other day, where I read the 8th July 2024 edition of the "PRBites" Newsletter aloud, was really popular, so I thought I would do it again. This is the 10th July edition. If you would like the newsletter, you can get…

1
How to get organisations to take crisis PR planning seriously 14:26

2M ago14:26

14:26

Today, I'm bringing back Kathleen Lucente, a good friend and a favourite on the podcast, to share some invaluable insights into proactive crisis management. Just before we started recording, Kathleen had just come out of a crisis communication workshop with clients in a healthcare startup. Getting it right is crucial for a sector with so much regul…

1
Special - PR News Roundup 13:47

2M ago13:47

13:47

A special episode of PR techniques, observations and news from the comms/PR with ideas you can use. It's the 8th July 2024 edition of the "PRBites" Newsletter read aloud which you can get at - https://thepublicrelationspodcast.com/subscribe-prbites/ Do you like this format? If so, let me know if you want more audio versions of it.…

1
How to Navigate Taboo Topics in PR Campaigns 14:51

2M ago14:51

14:51

I think India is fascinating for PR, not just because of the ideas there, but because of the environment comms people work in. Just like Hollywood can teach us about narrative due to its intense focus, India can teach us how to handle topics in a diverse environment where getting it wrong can backfire badly. Take women's health. For many, it was an…

1
Creating social movements behind your organisation 10:10

3M ago10:10

10:10

How do you create a social movement for your organisation? It's something that we all try, but it doesn't always work. In this episode, we're looking at two recent movements to see if we can reverse engineer them. We'll look at the importance of a strong narrative, of a David versus Goliath story, of real-time feedback, and more. THE PROJECT - www.…

1
How to ensure reporters come to an event 14:55

3M ago14:55

14:55

Event PR - You tell journalists about the event and who is speaking, and then sit back. Well actually no. I was speaking to a journalist recently who said it's getting harder and harder to justify going to events, especially if they can't guarantee they will get lots of good stories. The fact an event happened isn't a story. They are looking for la…

1
How to use AI to increase your pitching success 11:27

3M ago11:27

11:27

In this episode of The Public Relations Podcast, we delve into some of the most common mistakes made by people pitching to outlets. I then test whether ChatGPT can do a better job. What I'm talking about are the secrets of crafting PR pitches that get noticed and accepted. I look at how even the smallest amount of research can transform your pitche…

1
How to Engineer Eco-Friendly PR Success - Ivan Martin 14:59

3M ago14:59

14:59

Today... going behind the scenes of an environmental campaign that needed to be launched in a place where being eco-conscious is quite hard. How do you do that? Ivan Martin from PRSSWRKS.com lives on the island of Malta in the Mediterranean. They have a big problem. When you have so little space, being environmental is hard due to the logistics. So…

1
A growing threat to the Crisis Comms PR sector 17:19

4M ago17:19

17:19

AI has helped the rapid growth of misinformation online and the ability of less sophisticated groups to target organisations with devastating effects. But just how serious a threat is this? In this episode, we look at the capabilities this new technology is bringing and some ideas on how to prepare for it. I chat to Rafi Mendelsohn from Cyabra to..…

1
Ryan Reynolds' marketing genius and more 19:01

4M ago19:01

19:01

A special episode announcing a new newsletter for The Public Relations Podcast called "PRBites". But as part of that, I'm releasing a video/audio version of the newsletter which is normally for members-only. Within the video and newsletter, we're talking about Hollywood actor Ryan Reynolds and his unexpected journey into sports management. We'll lo…

1
Connecting with journalists on Twitter 10:28

4M ago10:28

10:28

I haven't looked at #PRrequest and #JournoRequest on Twitter/X for a long time, but after chatting to a friend recently and hearing they had secured some TV coverage through it, I thought I'd take another look. It's been a few years since I last looked, so I was curious to see what had changed and what stood out as things you needed to do to get no…

1
Understanding the power of story 11:47

5M ago11:47

11:47

Dive into the compelling world of storytelling and its profound impact on public perception in this insightful episode of The Public Relations Podcast. We look at the fascinating case of the UK post office worker scandal—a story that lingered in the shadows of journalism for years, only to be thrust into the national spotlight through the emotive p…

1
Do you send affiliate links with your media pitches? 14:39

6M ago14:39

14:39

As you know, I'm always interested in the reality of the world of communications, not just what we might wish to believe. That's why I was so pleased when April White from Trust Relations reached out recently to discuss their observations. They've noticed that when pitching consumer products to outlets of nearly any size, including some sort of inc…

1
Why story trumps facts 12:41

6M ago12:41

12:41

A couple of weeks ago a TV drama hit the headlines in the UK. It changed government policy. It told the true story of how post office workers had been wrongly convicted of fraud by a faulty computer system. But the story wasn't new. Journalists had been trying to report on it for years. So, why did it suddenly gain national attention now and more i…

1
How far can you push a story before it backfires? 32:05

7M ago32:05

32:05

The team representing a Bollywood model and actress in India announced she had passed away from cervical cancer a week ago. Newspapers ran tributes, colleagues paid their respects. But 24 hours later she announced she wasn't dead but had just been trying to raise awareness of the terrible disease. Did she go to far? The backlash has been enormous b…

1
What works when pitching in 2024 30:38

8M ago30:38

30:38

Send a pitch to the media with 50-100 words in it and you have approx 7 times more chance of getting a response than sending 1000+ words. Obvious? The data is in from Propel PRM Media Barometer Q1 2024 which came out today. The data is collected from email pitches and also shows that while the average response rate to pitches is 3.15%, pitches with…

1
Encouraging others to tell your story with Komall Lath, Tute Consulting 56:32

8M ago56:32

56:32

PR and its study human nature is of course global and so it was such a delight to finally welcome a true legend of PR in India, Komal Lath from Tute Consulting on the show. Komal is someone with huge energy and tons of experience. We discussed her campaign with Minimalist, a skincare brand, and how they got influencers to tell the story of the bran…

1
How far can you push a PR stunt? and more! 59:59

8M ago59:59

59:59

In this episode of The Public Relations Podcast I'm joined by Kathleen Lucente from Red Fan Communications. One of the topics we focus on this week is the question of how far is too far to go with publicity stunts. Our goal as communicators is to get attention and generate conversations. To do that we have to be saying or doing something that stand…

1
When people don't listen to the message 52:41

9M ago52:41

52:41

What do you do when people are just not listening to your message? Do you change it? Sit in a room and come up with some new ideas? Listen to industry experts? In this episode, we use a declining sport as a case study for any organisation to see if we can suggest ways to turn it and bring back its glory days. We look in detail at how technologists …

1
How to use timing for impactful PR 47:23

9M ago47:23

47:23

Another week discussing PR strategies for in-house teams and independent agencies with PR pros. This time I'm joined by the delightful Amanada Proscia from LightSpeedPR. This week we look at a study showing TikTok is becoming the new Google when it comes to search for Gen-z. We discuss the way Sam Altman handled his departure and return to OpenAI f…

1
How to make a thought leader 47:23

9M ago47:23

47:23

Kayley Hamilton, 2 times Emmy award-winning entertainment reporter (uplvlagency.com) and I discuss the latest strategies from the world of PR this week. We take a deep dive into how thought leaders are created focusing on the strategies that have turned Neil Degrass Tyson from a scientist to a global name. We also look at framing stories when pitch…

1
Value, Events and Storytelling 59:28

10M ago59:28

59:28

David Barkoe joins me this week on the show to discuss the latest strategies in PR. We focus on conferences and events this time, looking at what any independent agency or in-house PR comms pro should be thinking about when setting up stands at events. We talk about what it takes to get noticed by journalists and give some practical experiences we'…

1
Unique ways to get journalists attention 52:22

10M ago52:22

52:22

Another episode packed with discussion about PR techniques this week in The Public Relations Podcast. In this episode, we're talking with Jon Woodroof from Twotone. We discuss why mass press releases are very much out now and targeted outreach is in and how to do it. We talk about how to become a go-to resource for journalists and how to build last…

1
Where AI is going to be a benefit and a nightmare to PR pros 47:37

10M ago47:37

47:37

What can you expect this week? Everything from PR work-life balance to influencer marketing, working with clients, picking case studies for content creators and more. Once again we're delving into the new era of PR. In this episode with Nathan Miller of Miller Ink Inc. a Los Angeles-based PR and comms firm, we discuss a huge number of topics includ…

1
Barbie and Public Relations - The Pink Episode 55:43

11M ago55:43

55:43

Barbie has dominated the headlines this year. How did PR people, communicators and toy makers take advantage of it? What were the challenges and rewards? I had a good chat with Heather Wagner Reed of Juice Consulting (https://juiceconsulting.com/) about this. We searched for ideas we liked and discussed how it was a great opportunity (for about a m…

1
Season 6 Premiere - Targetting the right audience and lots more 58:41

11M ago58:41

58:41

Welcome back to the first full episode of the new format of The Public Relations Podcast. Today, we look at the work Twitter/X are doing to try to rehabilitate their brand with their most important target audience, their advertisers. We look at the importance of deep research in crafting compelling narratives, how to improve responses from press re…

1
Welcome to Season 6 - A New Direction 3:58

11M ago3:58

3:58

I'm thrilled to announce that starting 10th October 2023, we're taking "The Public Relations Podcast" in a fresh direction. The goal is to create a weekly "must-listen" show where a guest host and I try to unpack recent campaigns, discuss emerging PR tools (especially AI) and dive into questions and comments in our 'Community Bag' segment. Plus, th…

1
The Long Game: Long-Form Content, TikTok Influence, and the Future of Business Strategy 8:40

1y ago8:40

8:40

Is long-form content just a passing trend, or is it fundamentally changing how consumers and B2B audiences engage with brands? We discuss it with Jacquie Potter, Managing Director - Corporate & Business at Ogilvy PR ANZWe also uncover some interesting research about where today's decision-makers are really consuming their content - and it's not jus…

1
The Future of PR : Jeroen Bos pr.co 9:25

1y ago9:25

9:25

There are just 2 more episodes to go in this interim series 5.5 of The Public Relations Podcast. This series has the bits of interviews we never got to run in series 5 of the show. Today it's the final bits from the chat I had with Jeroen Bos from PR.co If you heard the original chat you'll know it was a fascinating one because Jeroen is a real for…

1
Using the power of personal to connect with media 14:21

1y ago14:21

14:21

In episode 5 or series 5.5 (how many 5's can you get?) we speak to Kayley Hamilton, a 2X Emmy Award-winning producer from Los Angeles and the founder of KAYLEY Media. Kayley is not only a PR but a former journalist who understands how to use the "personal" to create connections with journalists and the public. It's a chat that is packed with action…

1
Tech, PR and Crisis with Alexandra Annable of Techfugees 17:28

1y ago17:28

17:28

Sign up to the newsletter at ThePublicRelationsPodcast.com Welcome back to series 5.5 of The Public Relations Podcast, a series of "parts" of chats which were never or only partly used in the previous shows due to lack of time. In this one we chat to Alexandra Annable from the non-profit "Techfugees", and shed light on the interplay between technol…

1
How to be authentic and PR skills for the future 19:08

1y ago19:08

19:08

In this episode, I have two chats for you. 1) We delve into the future of PR, the impact of technology, and the integration of various functions within organizations with Lucy Newcomb from Salt and Shein, an executive recruitment company focused on PR-related roles 2) We talk about authenticity with fearless podcaster, Dr. Rita Jablowski. Her no-no…

1
Influencing a niche industry 29:42

1y ago29:42

29:42

In this second episode of series 5.5, I chat with Jon Woodroof from TwoToneams.nl a cycling-focused PR agency. We delve into the topic of using personal passion combined with strategic thinking to fuel PR success in a competitive niche. We talk about everything from campaigns to managing an agency to AI and more. If there was one main message it wo…

1
Why PR is changing with Matt Holmes - Poem 17:44

1y ago17:44

17:44

We're back for a season 5.5 and if you don't know why it's called 5.5 then you haven't signed up to the newsletter yet at ThePublicRelationsPodcast.com! In this thought-provoking episode, Matt Holmes from Poem (an international PR agency in Australia) challenges the traditional approach to public relations, stressing the need for data-driven insigh…

1
Does AI have a problem and how will this effect PR? 16:39

1y ago16:39

16:39

A.I. has a problem. It's a problem that could influence the future of Public Relations and Communications roles. In this final episode of series 5 of The Public Relations Podcast, we look at the future of AI in public relations. Will AI take over the role of communications professionals? How should comms pros adapt to AI and what should they focus …

1
Should your organisation have an opinion and learnings from South Korea 18:21

1+ y ago18:21

18:21

In this episode, journey with me into the heart of Seoul, South Korea, as I discuss global public relations, cultural insights, and an impactful conversation on how to voice an organization's opinion on social and political issues without alienating your audience.I'm sharing some of what I learned from my dinner conversation with a local freelance …

1
Mastering Modern PR: Diversification, MarTech Mastery, and the Art of Storytelling? 18:29

1+ y ago18:29

18:29

Will these things be the future of PR? Diversification, Martech mastery... and storytelling? In this episode, I talk to Damian Frances, a journalist who studies PR and comms. Damian is also the Editorial Director of Mumbrella, the organisers of CommsCon 2023, the biggest PR-focused event in Australia. He invited The Public Relations Podcast along t…

1
Unlocking the Power of Influencer Marketing and Embracing Anti-hero Brands 18:34

1+ y ago18:34

18:34

In this episode, I dive into the world of influencer marketing with Maria Jordan from Fireflies Management, discussing her experience working with a family of influencers and the importance of aligning their brand values with their partnerships. We also explore a thought-provoking article by Trevor Thomas about the rise of anti-hero brands and the …

1
Pitching mistakes - Getting the right content in front of journalists 15:27

1+ y ago15:27

15:27

If you want to get your story across to the traditional media then you need to get your pitch right. There is almost a checklist you can go through to make sure you cover all the bases. It ranges from a good headline to making sure you have the right pictures in the details. Jeroen Bos, the CEO of PR.co, joined me for a chat about our experiences w…

1
Could you help a journalist's careers in return for coverage? 10:28

1+ y ago10:28

10:28

I've just got off the phone with a seasoned journalist where we were talking about the problem reporters find today or getting back to research in-depth stories. As the media landscape evolves, it raised the question as to whether PR professionals could help in this process but not just by pitching an idea and sitting back but by getting actively i…

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