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How to Engineer Eco-Friendly PR Success - Ivan Martin

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Manage episode 419534513 series 3241047
Content provided by ThePublicRelationsPodcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ThePublicRelationsPodcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Today... going behind the scenes of an environmental campaign that needed to be launched in a place where being eco-conscious is quite hard.

How do you do that?

Ivan Martin from PRSSWRKS.com lives on the island of Malta in the Mediterranean.

They have a big problem. When you have so little space, being environmental is hard due to the logistics.

So how did he help his client do that and get the message across?

I've been chatting to Ivan for more than a year after he moved from journalism to PR. While I love just chatting to PR people around the world, this episode (just 15 mins) is packed with practical strategies and a fresh perspective on tackling common scenarios in complex situations.

A couple of highlights:-

- Ivan shares how he approached the problem in a way that worked for the public, the client, and the press.

- How getting the messaging right on sustainability was key and not overpromising but also not losing focus on the goal.

- And, how engaging the community was vitally important.

The whole thing is here in this podcast.

THE PROJECT - www.PRBreak.com

GUEST - Ivan Martin - https://www.linkedin.com/in/ivan-martin-00025a77

WEB: PRSSWRKS.com SUBSCRIBE

- Video and Audio links here - https://thepublicrelationspodcast.com/listen/

Or search for "The Public Relations Podcast" on all good podcast apps

CONNECT WITH ME

- LinkedIn - https://www.linkedin.com/in/richard-midson/

- Website and newsletter -https://thepublicrelationspodcast.com/

  continue reading

134 episodes

Artwork
iconShare
 
Manage episode 419534513 series 3241047
Content provided by ThePublicRelationsPodcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ThePublicRelationsPodcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Today... going behind the scenes of an environmental campaign that needed to be launched in a place where being eco-conscious is quite hard.

How do you do that?

Ivan Martin from PRSSWRKS.com lives on the island of Malta in the Mediterranean.

They have a big problem. When you have so little space, being environmental is hard due to the logistics.

So how did he help his client do that and get the message across?

I've been chatting to Ivan for more than a year after he moved from journalism to PR. While I love just chatting to PR people around the world, this episode (just 15 mins) is packed with practical strategies and a fresh perspective on tackling common scenarios in complex situations.

A couple of highlights:-

- Ivan shares how he approached the problem in a way that worked for the public, the client, and the press.

- How getting the messaging right on sustainability was key and not overpromising but also not losing focus on the goal.

- And, how engaging the community was vitally important.

The whole thing is here in this podcast.

THE PROJECT - www.PRBreak.com

GUEST - Ivan Martin - https://www.linkedin.com/in/ivan-martin-00025a77

WEB: PRSSWRKS.com SUBSCRIBE

- Video and Audio links here - https://thepublicrelationspodcast.com/listen/

Or search for "The Public Relations Podcast" on all good podcast apps

CONNECT WITH ME

- LinkedIn - https://www.linkedin.com/in/richard-midson/

- Website and newsletter -https://thepublicrelationspodcast.com/

  continue reading

134 episodes

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