Go offline with the Player FM app!
Unique ways to get journalists attention
Manage episode 381458342 series 3241047
Another episode packed with discussion about PR techniques this week in The Public Relations Podcast.
In this episode, we're talking with Jon Woodroof from Twotone.
We discuss why mass press releases are very much out now and targeted outreach is in and how to do it. We talk about how to become a go-to resource for journalists and how to build lasting personal relationships in the industry.
Among the discussion are unique ways to engage your audience, from hosting tattoo parties to crafting newsletters that actually get read. With the changing landscape in public relations, authenticity and collaboration have never been more crucial.
We also delve into the importance of a long-term focus over quick results, and why data should inform but not dictate your strategies.
We discuss employee advocacy programmes and how they can be implemented.
We even discuss how you could partner with rival firms or organisations in a way that benefits you both.
As usual, the episode is packed with actionable insights and discussion that you can either try yourself or inspire ideas that help in your own campaigns.
* SUBSCRIBE *
- Video (subscribe on YouTube)
- Audio: Search for "The Public Relations Podcast" on all good podcast apps
* Website and weekly newsletter - https://thepublicrelationspodcast.com/
* Come on the show as a cohost - https://thepublicrelationspodcast.com/one-sheet/
* Let me know what you want more or less of as well in the show - info@thepublicrelationspodcast.com
113 episodes
Manage episode 381458342 series 3241047
Another episode packed with discussion about PR techniques this week in The Public Relations Podcast.
In this episode, we're talking with Jon Woodroof from Twotone.
We discuss why mass press releases are very much out now and targeted outreach is in and how to do it. We talk about how to become a go-to resource for journalists and how to build lasting personal relationships in the industry.
Among the discussion are unique ways to engage your audience, from hosting tattoo parties to crafting newsletters that actually get read. With the changing landscape in public relations, authenticity and collaboration have never been more crucial.
We also delve into the importance of a long-term focus over quick results, and why data should inform but not dictate your strategies.
We discuss employee advocacy programmes and how they can be implemented.
We even discuss how you could partner with rival firms or organisations in a way that benefits you both.
As usual, the episode is packed with actionable insights and discussion that you can either try yourself or inspire ideas that help in your own campaigns.
* SUBSCRIBE *
- Video (subscribe on YouTube)
- Audio: Search for "The Public Relations Podcast" on all good podcast apps
* Website and weekly newsletter - https://thepublicrelationspodcast.com/
* Come on the show as a cohost - https://thepublicrelationspodcast.com/one-sheet/
* Let me know what you want more or less of as well in the show - info@thepublicrelationspodcast.com
113 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.