Go offline with the Player FM app!
The Long Game: Long-Form Content, TikTok Influence, and the Future of Business Strategy
Manage episode 375444199 series 3241047
Is long-form content just a passing trend, or is it fundamentally changing how consumers and B2B audiences engage with brands? We discuss it with Jacquie Potter, Managing Director - Corporate & Business at Ogilvy PR ANZ We also uncover some interesting research about where today's decision-makers are really consuming their content - and it's not just LinkedIn. Surprisingly, platforms like TikTok are playing a bigger role than you might think, raising questions about the future of B2B marketing as a whole.
Plus we're looking ahead to series 6.
113 episodes
Manage episode 375444199 series 3241047
Is long-form content just a passing trend, or is it fundamentally changing how consumers and B2B audiences engage with brands? We discuss it with Jacquie Potter, Managing Director - Corporate & Business at Ogilvy PR ANZ We also uncover some interesting research about where today's decision-makers are really consuming their content - and it's not just LinkedIn. Surprisingly, platforms like TikTok are playing a bigger role than you might think, raising questions about the future of B2B marketing as a whole.
Plus we're looking ahead to series 6.
113 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.