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Internal And External Communication - Communicating The Change Of One Brand Going Away. How The Two Become One.
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Manage episode 363482166 series 3329942
Content provided by Kristine Merz and Lisa Marceau. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kristine Merz and Lisa Marceau or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Undergoing a brand change is a complicated and tedious process. Without proper internal and external communication, everything will become messy and people with be left in the dark. Lisa Marceau and Kristine Merz discuss how to secure M&A success by clearly communicating every significant change within a brand and how they impact an organization's culture. The two talk about the dangers of keeping back channels and why everyone should be on the same page no matter how beautiful or chaotic the situation. Lisa and Kristine also explain how to match your communication depending on your target audience and make your brand change easy to digest when holding trade shows.
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