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E65, Harnessing the Power of Digital Transformation in the Manufacturing Industry

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Manage episode 364074767 series 2970956
Content provided by Sannah Vinding. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sannah Vinding or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Sannah Vinding, the host of the popular 'Mind the Innovation Podcast,' is back with an exciting re-run episode that delves into the world of digital marketing for manufacturers. Joining Sannah in this engaging conversation is Andrew Schwarz, Regional Sales Manager at SupplyFrame, known for his expertise in aligning customer objectives with the services or products offered.
Key takeaways:
  1. Digital transformation is accelerating in manufacturing, driven by the pandemic and the new generation of engineers. Companies like SupplyFrame are providing digital solutions to facilitate sourcing, education, and communication in the industry.
  2. Manufacturers and distributors are coexisting and competing for customer attention, with manufacturers now posting price and inventory information on their own websites. Balancing this relationship is crucial for success.
  3. Instant fulfillment and video-based education are becoming essential in the industry. Engineers expect quick access to information, products, and solutions, while videos provide an efficient way to educate and engage customers.

You can reach Andrew on LinkedIn: https://www.linkedin.com/in/andrew-schwarz-50994a1/
For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen.
You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/
or visit this Website: https://mindtheinnovation.com
Stay curious and keep learning
Thanks for listening!
Sannah
#electronicsindustry #leadershippodcast #B2Bmarketing #marketingmanufacturing #salesmarketing #strategy #digitalmarketing #innovation #Peopleskills #companyculture #innominders #electroniccomponents #distribution #sannahvinding #mindtheinnovation
  continue reading

96 episodes

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iconShare
 

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on August 13, 2024 10:25 (24d ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 364074767 series 2970956
Content provided by Sannah Vinding. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sannah Vinding or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Sannah Vinding, the host of the popular 'Mind the Innovation Podcast,' is back with an exciting re-run episode that delves into the world of digital marketing for manufacturers. Joining Sannah in this engaging conversation is Andrew Schwarz, Regional Sales Manager at SupplyFrame, known for his expertise in aligning customer objectives with the services or products offered.
Key takeaways:
  1. Digital transformation is accelerating in manufacturing, driven by the pandemic and the new generation of engineers. Companies like SupplyFrame are providing digital solutions to facilitate sourcing, education, and communication in the industry.
  2. Manufacturers and distributors are coexisting and competing for customer attention, with manufacturers now posting price and inventory information on their own websites. Balancing this relationship is crucial for success.
  3. Instant fulfillment and video-based education are becoming essential in the industry. Engineers expect quick access to information, products, and solutions, while videos provide an efficient way to educate and engage customers.

You can reach Andrew on LinkedIn: https://www.linkedin.com/in/andrew-schwarz-50994a1/
For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen.
You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/
or visit this Website: https://mindtheinnovation.com
Stay curious and keep learning
Thanks for listening!
Sannah
#electronicsindustry #leadershippodcast #B2Bmarketing #marketingmanufacturing #salesmarketing #strategy #digitalmarketing #innovation #Peopleskills #companyculture #innominders #electroniccomponents #distribution #sannahvinding #mindtheinnovation
  continue reading

96 episodes

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