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How the FT found a new paying audience with FT Edit
MP3•Episode home
Manage episode 364297484 series 3406922
Content provided by Chris Stone and New Statesman Media Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Stone and New Statesman Media Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
On the 48th episode of Press Gazette's Future of Media explained podcast we speak with Malcolm Moore, the editor of the Financial Times' low-price product FT Edit.
When Press Gazette last interviewed Moore in March 2022, when FT Edit had just launched, he shared his hopes that the new app would entice a group of new paying readers toward the FT - without cannibalising its existing audience.
More than a year on, we check in with Moore to hear (some very promising things) about how the experiment has progressed.
Hosted on Acast. See acast.com/privacy for more information.
76 episodes
MP3•Episode home
Manage episode 364297484 series 3406922
Content provided by Chris Stone and New Statesman Media Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Stone and New Statesman Media Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
On the 48th episode of Press Gazette's Future of Media explained podcast we speak with Malcolm Moore, the editor of the Financial Times' low-price product FT Edit.
When Press Gazette last interviewed Moore in March 2022, when FT Edit had just launched, he shared his hopes that the new app would entice a group of new paying readers toward the FT - without cannibalising its existing audience.
More than a year on, we check in with Moore to hear (some very promising things) about how the experiment has progressed.
Hosted on Acast. See acast.com/privacy for more information.
76 episodes
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