A Masterclass in Alcohol Distribution with Phil Jamison from Beatbox Beverages
Manage episode 364867112 series 3446717
In this episode, we meet Phil Jamison, VP of North American Sales at Beatbox Beverage.
Beatbox Beverage is a party punch beverage brand. Party punch is a fruit-flavored non-carbonated alcoholic beverage.
Phil shares a masterclass in alcohol distribution and how to build a powerhouse alcohol brand.
Topics covered
- Wine/liquor vs. beer distributions
- Buyer research
- Social media for an alcohol brand
- Getting share of mind with distributors
- Online alcohol sales
Takeaways
- There is more focus on merchandising at the local level in beer distribution (vs. wine/liquor)
- Don’t try to be something you are not; know your demographic and career to them.
- Getting your distribution sales pitch is a powerful sales lever
- Alcohol distribution is 100% relationship-driven
- If you don’t have relationships, make sure you have data and a differentiated story
- Start small and focus on building trust.
- Alcohol brands can sell online, but it’s highly regulated. Consequently, it’s a very small part of sales.
Please let us know your thoughts about the episode!
Where to find Scout Brisson:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: https://drinkdesoi.com/
Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it
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