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Data is Currency: Leveraging Attribution to Grow the Marketing Function
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Leveraging the power of data is the secret weapon for success. From achieving executive-level buy-in to driving pipeline and attribution, data-driven marketing has the power to elevate and rapidly grow both your marketing function and your organization.
Stephen Midgley, Invafresh’s Vice President of Marketing, fosters a two-decade-long career delivering on increased brand awareness, pipeline attribution, and accelerated growth. His approach is founded on marketing attribution, data, and facilitating productive and compelling discussions with C-suite and Sales teams alike to initiate a cohesive strategy that drives revenue.
“If you can speak to the data points, it really helps clarify your thinking,” he says. “It really gives you a sense of authority that marketing knows what they're doing.”
From the best time to speak to your customers, to best practices for a more objective approach to marketing, this episode of Supercharge Marketing focuses on how marketers can leverage data as the currency for growth and alignment across your organization.
Join us to learn:
- How to use data to show pipeline attribution and justify budget
- Why marketers should create assets based on the needs of the sales team
- How to best implement new technology to support data-driven decision making
Don't have all the time in the world? Check out the TLDR version on our blog.
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About Stephen: Stephen is a strategic business leader with broad functional and organizational experience in marketing. With over 20 years’ experience leading initiatives that deliver increased brand awareness, generate pipeline, and accelerate revenue growth, Stephen has a proven track record for identifying opportunities for process improvement and crafting innovative solutions. Connect with Stephen here.
About This Series: The Supercharge Marketing series is for B2B Marketers who believe in the power of brand and storytelling. Featuring no-B.S. conversations from marketing experts who dare to do things differently, this series will leave you feeling inspired and ready to amplify your marketing strategy to thrive and stand out in the rapidly evolving world of marketing.
About Lumen5: This podcast is brought to you by Lumen5, a video creator made by marketers, for marketers. Used by thousands of businesses, Lumen5 makes it easy to make videos for content marketing, thought leadership, and brand awareness in a snap. Supercharge your content strategy today. Try Lumen5 for free or use code SUPERCHARGE10 for 10% off our annual plans forever!
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