Generative AI: What CIOs Need to Know - with Paul Roetzer, CEO of Marketing AI Institute

CIO Exchange Podcast

Generative AI is one of the most exciting and disruptive technologies to emerge in recent years. It has the potential to revolutionize the way we live and work, and it is already having a major impact on many industries. With the rapid advancement of Generative AI technology, businesses are scrambling to keep up and adapt to the new reality.

As a technology leader, it's critical to understand the implications of generative AI and how it can be harnessed to gain a competitive edge.

In this episode, we hear from Paul Roetzer, CEO and founder of the AI Marketing Institute. For the last decade, he has been immersed in the emerging capabilities of artificial intelligence and how it can be leveraged to help enterprise companies. He has watched closely as AL/ML has evolved into the large learning models (or LLMs) that have astonished the world with their ability to create, analyze and perform tasks that rival the capabilities of many knowledge workers.

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Key Quotes:

“What I always tell people is, AI's not gonna replace you. But people who use AI will replace people who don't. Basically in any career path, any knowledge work, any creative path. I do think, though, that the disruption to these professions is gonna be probably more significant in the near term than we expect.”

“The best advice is, you just have to embrace the fact that the technology is going to continue to advance in a really, really rapid way. And you have to have the resources internally. Maybe it's an AI council, maybe it's a couple of people that are focused on this emerging area. You've gotta stay at the forefront of it and see around the corners because the lead time to know what's coming next is gonna keep getting shorter. Right now, we could probably reasonably project what life looks like 12 months from now. Anything beyond that is just a fool's errand.”

“The blessing of ChatGPT in my world is it woke people up to the power of AI in good ways and in bad. Now people can envision the downsides as well. So now we can actually get to the important conversations around ethics and responsible application of AI and impact on workforces and things like that.”

“I feel like we need more conversation around AI as a leverage point to create better working environments, better jobs, and more fulfilling lives for people, because otherwise I think it's just for nothing. Like, it's just another productivity gain and a missed opportunity to improve people's lives.”

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Time stamps:

02:23 The rapid growth of AI

05:45 Staying up to date on emerging tech

07:01 Who’s going to do the innovating?

09:20 How to organize your AI team

011:39 Why education is so important

13:53 How ChatGPT works

14:40 What’s terrifying, what’s exciting?

16:37 How language models work

19:02 Will AI replace workers?

21:56 Embrace technology’s quick growth

23:22 Your whole organization should understand AI

27:58 How to build an intelligent company

31:44 The gifts ChatGPT brings

33:43 The future of AI

36:17 Pitching AI to the board

37:59 How to get involved

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Links:

Paul on LinkedIn: https://www.linkedin.com/in/paulroetzer/

CIO Exchange on Twitter: https://twitter.com/vmwcioexchange
Yadin Porter de León on Twitter: https://twitter.com/porterdeleon
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