The Forgotten Market

Business Builders Podcast

Have you ever wondered why some businesses thrive while others struggle, despite their external marketing efforts? In this episode, we explore an area of marketing that is often overlooked - the internal market. We share stories about businesses that have missed the mark in acknowledging their internal market and discuss the importance of engaging and communicating with employees to align them with the company's mission, values, and visions.
We dive into the significance of internal marketing in creating a successful business, touching on customer feedback, employee loyalty programs, and the need for organizations to adjust their internal marketing efforts as they grow. As we discuss the importance of planning for internal communication, we realize that many businesses often carry out internal marketing without even knowing it!
Our hosts, Brenton and Ron, provide tips for businesses to get started with internal marketing, such as newsletters, meetings, and incentives. They emphasise that internal and external marketing strategies must be coordinated to ensure a consistent brand message. The key takeaway is that the internal market - your own employees - should not be overlooked, as they are your best brand advocates and representatives to customers and the external market.

Adapt_CO
Helping businesses find their new shape.
SA Business Builders
Business leaders social group based in South Australia
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Chapters

1. Introduction (00:00:00)

2. The Forgotten Market (00:03:43)

3. The Importance of Internal Marketing (00:15:05)

4. Developing an Internal Marketing Strategy (00:24:16)

5. About the next episodes (00:32:24)