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Content provided by Zach Williams. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Zach Williams or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Features vs. Benefits: Why Building Materials Manufacturers Need to Know the Difference
Manage episode 374196529 series 2421838
Content provided by Zach Williams. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Zach Williams or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Can you articulate the difference between a feature and a benefit? If not, you’re probably using them wrong in your sales copy. This week we talk about the difference between features and benefits and how to use them for the most impact. Deanna Murphy, Venveo’s Director of Strategy, is back this week to talk with Zach about features and benefits messaging, market fit, how to win your customer and more.
254 episodes
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Manage episode 374196529 series 2421838
Content provided by Zach Williams. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Zach Williams or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Can you articulate the difference between a feature and a benefit? If not, you’re probably using them wrong in your sales copy. This week we talk about the difference between features and benefits and how to use them for the most impact. Deanna Murphy, Venveo’s Director of Strategy, is back this week to talk with Zach about features and benefits messaging, market fit, how to win your customer and more.
254 episodes
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Similar to Smarter Building Materials Marketing
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
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continue reading
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…
continue reading
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continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
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continue reading
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