BFT CEO Richard Burnet; Navigating life's hurdles, and challenges ahead of creating a global phenomenon

Empowering Leaders

Richard Burnet is the Global CEO and Director of BFT (Body Fit Training) with over 600 franchisees sold across Australia, New Zealand, Singapore, the UK, the US, Spain and Hong Kong, and expansion plans underway around the world.

BFT is an internationally recognised fitness brand success story. Rich's personal path to this success has had more than its fair share of hurdles and life challenges. Rich and his wife Danielle's first two boys, Sebastian and Charlie, were born with one of the rarest genetic conditions in the world, Multiple Sulfatase Deficiency.

The condition tragically saw Sebastian and Charlie pass away before their teenage years. Rich transitioned away from his senior corporate roles with BP, Golf Australia, and the AFL to pursue an entrepreneurial path, which included a sliding door moment that saw Rich literally stumble across a gym that he would ultimately end up partnering with to create an extraordinary Australian business success story.

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